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Binance seeks a Growth Manager for Africa to drive lifecycle marketing, user growth, and engagement strategies in the crypto space.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
- Drive and lead lifecycle marketing efforts across the African Region.
- Manage user lifecycle metrics: activation, retention, and regaining churned users.
- Develop marketing strategies for client value maximization.
- Unlock new user growth through product offerings design.
- Establish marketing best practices using data-driven insights.
- Collaborate with stakeholders to localize and execute global initiatives.
- Minimum of 5 years of experience in lifecycle management.
- Experience in launching campaigns throughout the user lifecycle.
- Skilled in CRM/lifecycle management and email marketing/automation.
- Strong analytical capabilities in user behavior analysis.
- Creative thinking for innovative marketing strategies.
- Crypto enthusiast.
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization.
- Competitive salary and company benefits.
- Work-from-home arrangement.
- Opportunities for career growth and continuous learning.