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Anchorage Digital seeks a Growth Marketing Lead to drive growth in the crypto space, leading a team and executing strategic marketing initiatives.
Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. As a diverse team of over 600 members, we are committed to building the future of finance by providing the foundation upon which value moves safely in the new global economy.
- Identify, test, and scale new growth opportunities.
- Develop and implement marketing automation, analytics, and attribution models.
- Lead the development and execution of growth marketing strategy.
- Manage complex marketing funnels and A/B testing frameworks.
- Collaborate with sales, product, and engineering teams.
- Deliver on key performance indicators and contribute to revenue growth.
- 10+ years of experience in B2B marketing, focusing on growth or demand generation.
- Proven ability to drive customer acquisition and revenue growth in B2B crypto, fintech, or regulated industries.
- Strong leadership experience managing marketing teams.
- Expertise in ABM strategies, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools.
- Full-time remote position.
- Competitive salary range of $112K-$188K.
- Inclusive and diverse workplace environment.