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marketingMarketing Manager
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About this role
Pelmen House is seeking a strong Head of SMM to manage the SMM direction and implement the existing strategy. The candidate should have experience in the food industry and be ready for a full-time commitment.
Description
Pelmen House is the fastest-growing dumpling franchise in Russia. On average, we open 3 new locations per month and continue to scale across the country.
Responsibilities
- Manage the implementation of the SMM strategy
- Lead the SMM team and control results
- Manage a unified federal account and local growth in cities
- Manage the distribution of Reels, Stories, Collab, UGC, and partner content
- Control KPIs and analytics
- Identify growth points, set hypotheses, and scale working mechanics
- Synchronize SMM with the content marketer and influencer direction
Requirements
- Senior+ Head of SMM with experience in the food industry who can:
- Experience in the food industry is mandatory: restaurants, cafes, street food, fast food, delivery, preferably chains.
Conditions & Benefits
- Freedom to manage and scale the SMM direction
- Strong case in the portfolio of a rapidly growing federal network
- Income from 150,000 ₽ with no ceiling, tied to results
- Work format: full-time only. One project only. Full immersion.
Job Details
Market range (est.)$120k–$245k
LocationRemote
AI Score★★★★★★★☆☆☆ 7/10
RecruiterI_Petuhov
PostedSep 23, 2026 (1h ago)
Tags & Skills
marketingMarketing Manager
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✓ Direct apply: you message the hiring person. No ATS.