Product Director, Banking Engagement at Crypto.com · Web3Vacancy
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Product Director, Banking Engagement

Remote
Market range (est.) $90k–$180k
◆ 7/10 cryptofintechproductweb3
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About this role

Join Crypto.com as a Product Director to bridge the gap between trading and banking, driving user engagement and product innovation in a high-impact leadership role.

Description

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Responsibilities

Responsibilities

  • Strategy & Engagement Leadership: Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
  • Engagement-First Roadmap: Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility.
  • Data-Driven Experimentation: Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth.
  • AI-Forward Execution: Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency.
  • Banking Onboarding & CX: Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users.
  • Portfolio Management: Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.
  • Stakeholder Orchestration: Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace.
  • Team Coaching: Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.
Requirements

Requirements

  • Engagement & Activation Expert: 7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces. You have a "rockstar" reputation for driving user activation and engagement.
  • Experimentation Native: You are used to high-frequency A/B testing and managing products through a rigorous data-driven lens. You know how to find the "signal" in the noise.
  • Customer Centricity: You have a strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX.
  • Strategic & Structured: You possess exceptional structured thinking and communication skills. You can break down a 3-year vision into clear, actionable, and measurable milestones.
  • AI Utility Power-User: You leverage AI tools in your daily work to move faster and expect your team to do the same. You are excited by the efficiency gains of modern prototyping.
  • Commercially Astute: You understand the "why" behind the numbers; specifically the value of deposit retention and cross-selling in a financial ecosystem.
  • (Bonus point) Banking Industry Knowledge: A strong grasp of the neo-banking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks).
Conditions & Benefits

Benefits

  • Competitive salary
  • Medical insurance package with extended coverage to dependents
  • Attractive annual leave entitlement including: birthday, work anniversary
  • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
  • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
  • Work Perks: crypto.com visa card provided upon joining. Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
Job Details
Market range (est.)$90k–$180k
LocationRemote
AI Score★★★★★★★☆☆☆ 7/10
PostedApr 22, 2026 (81d ago)
Tags & Skills
cryptofintechproductweb3Product Managerremote

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