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Tealium is seeking a Senior Product Marketing Director to lead go-to-market strategies and drive data-driven decision-making in the enterprise software space, focusing on AI-enabled workflows and customer data platforms.
We are seeking an experienced Product Marketing Director with a strong background in enterprise software positioning, strategic GTM execution, and AI-enabled workflows. Someone who is deeply comfortable operating in complex technical domains, driving data-driven decision-making, and shaping go-to-market strategy with an ownership mentality. Reporting to the VP of Product Marketing, this role serves as a critical bridge between our product, engineering, and field teams as we win together across global markets.
Your Day to Day
- Architect and deliver compelling product positioning, messaging, and value propositions that differentiate Tealium’s data platform, tailoring narratives to technical and business stakeholders.
- Orchestrate cross-functional go-to-market launches and feature updates, partnering seamlessly with product, engineering, and sales to deliver trusted outcomes and measurable adoption.
- Translate complex technical capabilities into value-driven customer narratives and competitive differentiators, maintaining true subject-matter expertise across the CDP and MarTech ecosystem.
- Leverage modern AI tools and automated workflows to efficiently generate high-impact technical enablement assets, deep-dive content, and integration briefs for developer and enterprise audiences.
- Empower field teams with strategic sales collateral, battlecards, and objection-handling resources, communicating transparently to accelerate pipeline velocity and win together.
- Represent product marketing in customer advisory discussions, webinars, and industry events, confidently engaging diverse global audiences from data engineers to CMOs.
- Analyze market dynamics, customer feedback, and competitive intelligence to drive data-driven decision-making and continuously refine strategy and positioning.
- Partner closely with demand generation and content teams to align messaging consistency across digital campaigns, web experiences, and events while celebrating collective wins.
What You Bring to Tealium
- 7+ years of progressive product marketing, technical marketing, or partner marketing experience within B2B enterprise SaaS.
- Deep domain expertise in Customer Data Platforms (CDPs), MarTech, data integration, APIs, or cloud infrastructure, with a passion for learning incessantly.
- Demonstrated fluency with AI productivity tools and modern generative AI workflows to scale content creation, research, and go-to-market execution.
- Proven ownership mentality with a track record of driving complex projects independently, taking accountability for trusted outcomes, and executing with urgency.
- Strong strategic thinking and data-driven problem-solving capabilities, with the ability to translate market insights into actionable GTM initiatives.
- Exceptional written and verbal communication skills, grounded in transparent communication, active listening, and authentic stakeholder engagement.
- Collaborative growth mindset with a commitment to winning together, valuing diversity of thought, and building strong cross-functional partnerships.