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Senior CRM MarTech Manager
Remote
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About this role

Join Crypto.com as a Senior CRM MarTech Manager to lead the MarTech function, manage customer data platforms, and enhance customer engagement through advanced analytics and personalization strategies.

Description

Join Crypto.com as a Senior CRM MarTech Manager to lead the MarTech function, manage customer data platforms, and enhance customer engagement through advanced analytics and personalization strategies.

Responsibilities

Responsibilities:

  • Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
  • Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
  • Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
  • Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.
  • Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
  • Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
  • Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
  • Write API requirements and payload specifications for MarTech integrations.
  • Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
  • Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
  • Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
  • Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.
Requirements

Requirements:

  • 4-7 years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
  • Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub-agents to complement the workflows.
  • Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies.
  • Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment.
  • Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
  • Strong understanding of sporting events, sportsbook or/ and options-trading.
Job Details
LocationRemote
AI Score★★★★★★☆☆☆☆ 6/10
PostedJun 8, 2026 (4d ago)
Tags & Skills
cryptofintechmarketingOtherremote
Tech Stack
CRMCDPanalyticsdata pipelinesSQLAI

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