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About this role
Chainalysis is seeking a Senior Field Marketing Manager to lead demand generation programs across North America, focusing on the cryptocurrency ecosystem.
Description
Chainalysis provides complete knowledge of blockchain activities through data, services, and solutions. We help organizations navigate blockchains safely and confidently.
Responsibilities
- Develop and execute regional demand generation strategies that drive pipeline growth across the U.S. and Canadian markets
- Partner closely with regional sales leadership to identify priority accounts, target segments, and strategic marketing opportunities
- Plan and execute high-impact field marketing programs including executive roundtables, customer events, industry conferences, and targeted campaigns
- Collaborate with product marketing, digital marketing, communications, and events teams to deliver integrated campaigns that support regional business goals
- Manage and measure marketing programs that generate qualified leads, accelerate deals, and support revenue growth
- Identify opportunities to deepen engagement with financial institutions, crypto companies, and other private sector organizations across North America
- Translate market insights and customer feedback into actionable marketing strategies and messaging
- Track and analyze campaign performance, using data and KPIs to refine and optimize regional marketing program
Requirements
- 5–7 years of experience in field marketing, demand generation, or B2B marketing roles
- Experience partnering closely with enterprise sales teams to generate pipeline and accelerate deals
- Strong experience running regional marketing programs including events, executive roundtables, and integrated campaigns
- Experience marketing to financial services, technology, cybersecurity, or cryptocurrency companies
- Excellent project management skills and the ability to manage multiple priorities across stakeholders
- Strong analytical mindset with experience measuring marketing performance and optimizing programs based on KPIs
- Exceptional written and verbal communication skills
- A proactive, ownership-oriented mindset with the ability to operate in a fast-moving environment
- Willingness to travel up to approximately 30% for regional events, customer meetings, and internal programs
Conditions & Benefits
- Remote work
- Opportunity to work with a diverse team
- Commitment to diversity and inclusion
- Travel up to 30% for regional events
Job Details
Market range (est.)$120k–$245k
LocationRemote
AI Score★★★★★★★☆☆☆ 7/10
PostedApr 8, 2026 (95d ago)
Tags & Skills
cryptofintechmarketingweb3Marketing Managerremote
Tech Stack
SalesforceHockeyStackGoogle product suiteLinkedIn Campaign ManagerGoldcast