Vice President, Marketing

Company: Chainalysis

Location: New York, US (Remote)

Employment Type: Full Time

About the Company

Chainalysis is the blockchain data platform. The company has experienced rapid growth over recent years and sits at a rare intersection of proprietary data, regulatory relationships, and crypto expertise.

About the Role

As Vice President of Marketing, you will drive customer acquisition through various marketing channels and help the company continue to grow. You'll manage teams spanning field marketing, product marketing, demand generation, and digital marketing — running events, webinars, product launches, and demand generation campaigns across the government, private, and commercial sectors worldwide. You will be empowered to grow revenue and make data-driven decisions that drive measurable customer conversion through the marketing funnel.

Responsibilities

Build & Scale Demand Generation for Revenue Growth

• Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale
• Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration
• Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage
• Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts

Transform Field & Digital Marketing into a Revenue Machine

• Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs
• Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations
• Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale
• Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent

Own Product Marketing & Competitive Positioning

• Lead the product marketing function, defining market positioning, messaging, and competitive differentiation for Chainalysis's platform across government, financial services, and enterprise segments
• Develop and execute go-to-market strategies for new product launches, feature releases, and platform expansions
• Own competitive intelligence, ensuring the sales organization is equipped with battlecards, objection handling, and differentiated value propositions
• Partner closely with Product to translate technical capabilities into compelling customer-facing narratives that drive pipeline and accelerate sales cycles
• Build a world-class sales enablement engine, ensuring field teams have the positioning, content, and tools to win

Drive Marketing-Sales Alignment & Accountability

• Establish a unified demand generation framework, ensuring seamless collaboration with Sales and RevOps
• Implement a real-time revenue attribution model, providing clear visibility into marketing's contribution to pipeline and closed deals
• Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels
• Drive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact

Build, Develop & Inspire a World-Class Marketing Team

• Foster a team culture where people do their best work — create an environment where people do the best work of their careers, with clear development paths and a culture of trust and accountability
• Level up the team from tactical execution to strategic thinking, coaching marketers to connect their work directly to business outcomes
• Build deep, productive partnerships with parallel teams — especially RevOps, Sales Leadership, Product, and post-sales teams — ensuring marketing is a true strategic partner
• Attract and retain top talent, building a diverse team that reflects the global markets Chainalysis serves

Requirements

• 15+ years of experience in marketing supporting a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products
• Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results
• Experience overseeing demand generation and product marketing functions, as well as experience working in support of an Enterprise solutions salesforce
• Experience leading a field marketing function, inclusive of customer marketing
• Experience leading a product marketing function, including product positioning, competitive intelligence, GTM strategy, and sales enablement for enterprise B2B SaaS products
• A track record as a proven people leader who elevates teams, develops future leaders, and builds trust across the organization
• Strong communication and interpersonal skills, with a proven ability to build partnerships across RevOps, Sales, Product, and post-sales leadership
• Ability to work effectively in a fast-paced and dynamic environment
• Strategic thinker with the ability to translate strategy into actionable plans

About AI at Chainalysis

AI is not a feature at Chainalysis — it is a new way of working. One that turns instructions into work done, and helps the company move faster than the threats it's built to counter. As the world's most trusted blockchain analytics platform, Chainalysis is uniquely placed to shape and lead the next era of AI-driven intelligence, and the company expects everyone here, regardless of role, to be an active part of it.

AI fluency is tied directly to how performance is measured and how the company plans to win. There is no substitute for your own curiosity. Chainalysis provides the tools, workflows, and space to experiment — but the expectation is that you develop these capabilities yourself, bring ideas, and collaborate across teams to reinvent the way work gets done. The company is not using AI to do less. It is using it to do what was never possible before.