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analyticsfintechforexmarketing
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About this role
Join our team as a Senior/Middle Marketing Analyst in Limassol, Cyprus. Focus on user acquisition analytics for a next-gen international broker.
Description
Our client is a next-generation international broker actively developing in the markets of Latin America, the Middle East, and Southern Africa.
Responsibilities
Responsibilities
- Reporting on User Acquisition effectiveness: analyzing costs, CPA, ROAS, funnels from click to FTD broken down by channels, campaigns, geographies, and partners.
- Data reconciliation between ad accounts, AppsFlyer, and corporate data warehouse, identifying and investigating discrepancies.
- Responsible for attribution settings and conversion postbacks in Facebook and Google ad accounts.
- Analyzing affiliate and partner traffic, monitoring source quality, and identifying problematic sites.
- Defining data collection requirements: what fields and events need to be collected and from which sources.
- Investigating tracking issues: event loss, incorrect attribution, data duplication, spending anomalies.
- Regular interaction with the UA team: explaining current performance dynamics, reasons for changes, and their impact on business metrics.
Requirements
Requirements
- At least 3 years of experience in marketing or product analytics with a focus on User Acquisition.
- Proficient in SQL: aggregations, window functions, working independently with raw data.
- Experience with MMP (AppsFlyer, Adjust, Branch): attribution, postbacks, deeplinks, understanding the differences between web and in-app tracking.
- Understanding of attribution models and their limitations, ability to explain discrepancies between ad account data and internal company data.
- Practical experience with Facebook and Google Ads at the data level: campaign structure, exports, working with APIs.
- Experience analyzing unit economics of User Acquisition: CPA, ROAS, cohort payback.
- Experience with BI tools: Power BI, Metabase, Tableau, or similar.
- Ability to independently find the root cause of data discrepancies, not just record and pass on information about the problem.
Conditions & Benefits
Conditions
- null
Job Details
Market range (est.)$90k–$180k
LocationOffice
AI Score★★★★★★☆☆☆☆ 6/10
RecruiterHRAnastasiaG
PostedSep 29, 2026 (13d ago)
Tags & Skills
analyticsfintechforexmarketingData Analystoffice
Tech Stack
SQLAppsFlyerGoogle AdsFacebook AdsPower BIMetabaseTableauPython
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✓ Direct apply: you message the hiring person. No ATS.