What You’ll Be Doing

#### Growth (Paid Ads) Analytics & Insight

• Monitor core paid media / growth metrics across global markets, proactively identifying anomalies, trends, and emerging opportunities.


• Conduct structured root-cause analysis on paid ads / growth performance — moving beyond data description to diagnosis: why did this happen, and what should we do about it.


• Translate analytical findings into clear, prioritised recommendations for senior leadership and the Paid Ads business team.


• Build and maintain analytical frameworks and dashboards that give leadership a clear, real-time view of paid media efficiency and growth contribution.

#### Program Management & Execution

• Own the end-to-end execution of key paid ads initiatives: from scoping and planning through to delivery and outcome tracking.


• Drive cross-functional coordination across the Paid Ads / Growth team, product, engineering, and operations — ensuring alignment, accountability, and on-time delivery.


• Define measurable success criteria for each initiative and close the loop on results.

#### AI-Augmented Ways of Working

• Actively apply AI tools and automation to accelerate analysis, reporting cycles, and operational workflows.


• Champion AI-native practices within the team and demonstrate productivity gains through concrete examples.

What We Look For In You

• At least 4 years of experience in growth analytics, business intelligence, strategy, or program management — ideally from a top internet company, fintech, Web3 firm, or management consulting background.
• Familiarity with paid media channels and performance marketing metrics (e.g. CAC, ROAS, CPM) — sufficient to engage credibly with the Paid Ads team and interrogate campaign data independently.
• Exceptional learning agility — able to rapidly absorb new domains, connect the dots across unfamiliar data, and develop informed views in areas where you had no prior expertise.
• Strong logical and quantitative thinking — you break complex problems into structured components and form conclusions grounded in evidence, not assumption.
• Extreme self-motivation and ownership — you take full accountability for your workstreams, set your own direction, and are not satisfied until you see measurable outcomes. A genuine drive and passion for the work — you thrive in ambiguous, fast-moving environments, and find clarity and momentum where others find friction.
• Excellent communication skills; able to adapt between technical and non-technical audiences, and comfortable presenting to senior leadership.
• Bilingual proficiency in English and Mandarin Chinese is preferred to work with stakeholders in Mandarin-speaking markets.

Perks & Benefits

• Competitive total compensation package
• L&D programs and education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!