About the Role

Brand Supervisor (Global Markets) at OKX

Location: Hong Kong, HK

Employment type: Full-time

Responsibilities

Social Media & Branding

• Develop daily online media strategy (including but not limited to X) to boost engagement and brand visibility globally.
• Create, curate, and schedule compelling content that ties into trending discussions, audience behaviors, and Web3 mentalities with OKX's messaging.
• Monitor online media channels, respond to audience interactions, track performance metrics, iterate strategies, and report on ROI to refine content and campaign approaches.

Team Collaboration

• Work closely with marketing, product, and other Web3 teams to align online media efforts with the company's broader goals.
• Bring fresh, creative ideas to brainstorming sessions and cross-functional projects.

Executive Support

• Manage administrative tasks for executive support, including scheduling business meetings, organizing travel, and planning events and logistics.
• Anticipate needs and handle confidential tasks with discretion.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Experienced in cross-departmental stakeholder communication and management.
• Proficiency in Mandarin, Cantonese, and English (written and spoken).
• Proven ability to produce engaging social media content, with a knack for spotting trends and audience behaviors. Portfolio of successful campaigns is a plus.
• Skill in crafting punchy tweets, threads, and creative briefs for visuals and videos that resonate with crypto-native audiences in global markets.
• Ability to thrive under pressure, pivot strategies quickly, and deliver high-quality work in a fast-moving industry.
• Curious, creative, and unafraid to experiment. Self-starter who balances independence with teamwork.

Nice to Have

• Sound understanding of crypto culture, trending topics, and audience psychology.
• Ability to speak the language of Web3, Meme, or blockchain ecosystems.
• Experience in social media management, branding, or digital marketing, preferably in tech/crypto/Web3.
• Experience using social analytics tools (e.g., Hootsuite, Sprout Social).
• Network within Web3 communities or influencers.