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Principal Brand Designer

Remote
$112,000–$188,000
◆ 8/10 cryptodesignmarketingweb3
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About this role

Join OKX as a Principal Brand Designer, shaping the visual identity of a leading crypto platform. Leverage your 10+ years of experience in design to create impactful brand materials and mentor a creative team.

Description

About OKX

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About the Role

At OKX, design isn't decoration — it's how we shape the future of finance. As a senior creative force within our Brand Design team, you'll define the aesthetic language of one of the world's fastest-growing cryptocurrency platforms, working across every surface that matters: brand identity, digital campaigns, web, editorial, social, events, and beyond.

You'll own creative end-to-end, from first idea to final pixel. We're looking for someone who elevates every brief they touch: a designer with the instincts to find clarity in ambiguity, the range to move fluidly across channels, and the presence to raise the bar as part of a global team.

Responsibilities

  • Be part of the development and execution of creative materials from briefing through concepting, executing, and production, with guidance from the creative director and Design Leads.
  • Take ownership of higher priority projects and execute senior designer level work.
  • Ensure design consistency and excellence across a variety of deliverables and brand touchpoints, including visual product design, campaigns, web pages, event design, etc.
  • Be an excellent cross-functional partner to a variety of global stakeholders.
  • Streamline production processes for efficiency.
  • Maintain an omni-channel approach within the marketing team (Content, Social Media, PR, Partnership, Events, Product, and Digital Media).
  • Help define and evolve brand guidelines and asset requirements.
  • Foster a positive and creative team culture.
  • Support team development and mentorship.
  • Build strong relationships with cross-functional teams.

Requirements

  • 10+ years of experience in an in-house and/or agency role as Senior Brand or Visual Designer, working for global brands and/or clients.
  • Experience as a design generalist, with hands-on involvement in creative direction and support across a range of disciplines, including brand, social media, experiential, web, motion, and 3D.

Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events

Compensation

Base salary range depends on tier:

  • Tier 1: $200,355–$300,533

  • Tier 2: $160,284–$240,426

  • Tier 3: $140,249–$210,373

The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits.

Location

United States (Remote)

Conditions & Benefits

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • More that we love to tell you along the process!
Job Details
Salary$112,000–$188,000
LocationRemote
AI Score★★★★★★★★☆☆ 8/10
PostedJun 30, 2026 (12d ago)
Tags & Skills
cryptodesignmarketingweb3Otherremote
Tech Stack
Creative DirectionMarketing CollaborationBrand GuidelinesDigital CampaignsEvent DesignDesign GeneralistSocial Media DesignTeam MentorshipProduction ProcessesVisual Design3D DesignWeb DesignMotion Design

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