Business Development Manager (Ads)
Role in brief
CoinMarketCap seeks a Business Development Manager (Ads) to enhance advertising revenue in the crypto sector. This role is ideal for candidates with ad sales experience and a strong network in the crypto industry.
About the role
As a Business Development Manager for Ads at CoinMarketCap, you will be responsible for the entire sales cycle of advertising products. This includes prospecting, pitching, negotiating, and closing deals with various clients in the crypto space.
You will work remotely and engage with a diverse range of advertisers, including crypto projects and exchanges. Success in this role is defined by your ability to build a strong pipeline, grow revenue from existing clients, and effectively communicate campaign performance.
The listed salary range reflects competitive pay for this role in the advertising sector within the crypto industry.
Skills that matter here
- ad sales: This role requires a minimum of 3 years of experience in ad sales or digital advertising business development.
- communication: Excellent communication and negotiation skills are essential for engaging with clients and internal teams.
- organizational skills: Strong organizational skills are necessary to manage a fast-paced remote work environment.
Who this role suits
- A candidate with a solid background in ad sales and digital marketing.
- Someone who thrives in a remote-first environment and can manage multiple projects simultaneously.
- An individual with a strong network in the crypto/Web3 industry and a passion for cryptocurrency.
From the employer
- Own the full sales cycle for CMC’s advertising products — prospecting, pitching, negotiating, and closing deals
- Sell across the full ad inventory: display/banner ads, sponsored coin/token listings, newsletter and email placements, and custom campaign packages
- Build and manage a strong pipeline of advertisers including crypto projects, exchanges, wallets, launchpads, and Web3 brands
- Develop tailored advertising proposals and media plans that align with client objectives and budgets
- Serve as the primary contact between advertising clients and internal teams (ad ops, design, editorial) for campaign execution and performance
- Grow revenue from existing advertisers through renewals, upsells, and new product adoption
- Monitor campaign performance metrics and share insights with clients to demonstrate ROI
- Track advertising market trends, competitor offerings, and pricing benchmarks in the crypto space
- 3+ years of experience in ad sales, media sales, or digital advertising business development
- Strong network within the crypto/Web3 industry — projects, exchanges, wallets, or marketing agencies
- Solid understanding of digital advertising (display, sponsored content, newsletter sponsorships, programmatic)
- Proven track record of meeting or exceeding advertising revenue targets
- Fluency in English (native level); additional languages are a bonus
- Excellent communication, presentation, and negotiation skills
- Strong organizational skills and comfort working in a fast-paced, remote-first environment
- BS/BA in business, marketing, advertising, or a related field
Questions about this role
What is the remote policy?
This position is fully remote.
What is the salary range for this role?
The salary range is between $82,000 and $138,000.
How do I apply for this position?
Candidates can apply through the CoinMarketCap website.
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