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igamingmarketingMarketing Managerremote
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About this role
We are a tech developer in IT and fintech, specializing in iGaming. Our flagship product is a marketplace for online games, providing personalized access to content and financial services.
Description
We are a tech developer in IT and fintech, specializing in iGaming. Our flagship product is a marketplace for online games and platforms, built as a convenient showcase for millions of users. Players get personalized access to content, offers, and financial services in a single interface.
Responsibilities
Responsibilities
- Choose priority markets and channels, form marketing strategy for CIS and LATAM.
- Validate hypotheses and make data-driven decisions (A/B tests, cohort analysis).
- Develop paid channels: Facebook, in-app, ASO, Moloco, context, SEO/SEM, social networks, and other sources.
- Work with internal media buying and external teams: test combinations, control quality, scale effective campaigns.
- Find, connect, and manage webmasters and partners, negotiate terms.
- Work with CPA, RevShare, and Hybrid models.
- Set up Scaleo, Keitaro, and similar systems: postbacks, integrations, attribution, pixels, BI reporting.
- Plan and allocate budget based on ROI, coordinating with CFO.
- Control CPA/CPI, LTV, retention, payback period, ROAS.
- Monitor partner accruals and reconciliations, traffic quality, and fraud.
- Form positioning and offers for different segments and markets in CIS and LATAM.
- Develop email, push, Telegram, and other channels.
- Build player journey from registration to first and repeat deposits: segmentation, trigger chains, reactivation.
- Hire, train, and manage employees and contractors.
- Build marketing collaboration with product, sales, analytics, payments, and development.
Requirements
Requirements
- 5+ years in marketing, including 2+ years in gambling (iGaming, betting, casinos, lotteries).
- Experience managing budgets and building marketing strategies.
- Experience working with CIS and/or LATAM markets.
- Practical understanding of Facebook, in-app, ASO, Moloco, and other traffic sources.
- Experience working with media buying teams (internal and external) and partner traffic.
- Knowledge of CPA, RevShare, Hybrid models and experience negotiating with partners.
- Experience with trackers and partner platforms (Scaleo, Keitaro or similar): postbacks, integrations, attribution.
- Understanding of metrics: LTV, Retention, payback, ROAS, traffic quality.
- Analytics: Excel/Google Sheets, BI systems (Tableau, GA, Mixpanel, Amplitude or similar).
- Knowledge of gambling marketing specifics: advertising restrictions, anti-fraud, player typology.
- Experience in CRM and retention: trigger communications, reactivation, bonus mechanics.
- Understanding how to work with retention and experience making real contributions to its growth (metrics, hypotheses, experiments, results).
- Experience hiring and managing a team.
Conditions & Benefits
Conditions
- Competitive compensation, commensurate with experience and results.
- Real impact: you shape the strategy of a fast-growing project and are responsible for the outcome.
- Strong team of product, analytics, development, payments, and support.
- Fully remote format.
- Launching and scaling directions in CIS and LATAM.
Job Details
Market range (est.)$160k–$325k
LocationRemote
AI Score★★★★★★★☆☆☆ 7/10
PostedOct 13, 2026 (1h ago)
Tags & Skills
igamingmarketingMarketing Managerremote
Join Talent Pool
Subscribe to our Telegram channel
✓ Direct apply: you message the hiring person. No ATS.