CRM Manager - Reactivation

Key Responsibilities:

• Execute hyper-segmented reactivation campaigns to engage inactive customers and minimize churn.
• Utilize JIRA for efficient task and project management while ensuring seamless communication with stakeholders.
• Implement automated campaign journeys to improve operational efficiency and campaign reach.
• Leverage advanced prediction modeling to allocate budget effectively, optimizing investment in high-value customer segments.
• Continuously refine and test audience segmentation and reward structures to maximize profitability.
• Conduct campaign performance analysis, measure ROI, and refine lifecycle offers for improved customer engagement.
• Identify opportunities for enhancement within CRM operations and implement solutions to drive efficiency.
• Tailor CRM strategies to align with market-specific regulations, trends, and competitor activity.
• Work closely with Customer Support to enhance customer journeys and reduce unnecessary support requests.
• Provide regular updates and insights to senior stakeholders on reactivation campaign success and customer behavior.
• Participate in a rotational on-call schedule to manage any reactivation campaign-related incidents outside regular working hours.

Required Experience & Skills:

• Minimum 4 years of CRM experience, ideally in the iGaming industry.
• Experience working in a multi-brand, multi-jurisdiction environment.
• Strong understanding of player segmentation, bonuses, and incentives.
• Ability to interpret CRM data and translate insights into actionable strategies.
• Proficiency in CRM tools and email marketing platforms, such as Salesforce or Xtremepush.
• Strong project management skills, with the ability to handle multiple campaigns at once.
• Results-driven mindset with a strong focus on customer engagement.
• Excellent written and verbal communication skills in English.

Additional Preferred Skills:

• Proficiency in Spanish, Portuguese, Greek, Latvian or Polish is a plus.
• Passion for online casino, poker, and sportsbook betting products.