Go-to-Market (GTM) Manager (Japan/Asia)

What You'll Do

Payments & Card Growth

• Drive adoption of the Visa-enabled Startale Card: acquisition, activation, first transaction, and repeat usage.
• Grow stablecoin payments and on- and off-ramp usage, and treat conversion at each step as a number you own.
• Build campaigns around real spending moments, including yen-dollar settlements.
• Bring proven playbooks from crypto card programs and exchange growth teams, and adapt them to Japan.

Growth Marketing

• Run acquisition, activation, engagement, and retention across organic, community, and paid channels.
• Partner with Product to sharpen onboarding and the end-to-end user journey.
• Find the leverage points across the lifecycle and push conversion up continuously.
• Design and run experiments and A/B tests, and let the results decide.

Product Marketing

• Turn technical product updates into content users understand and act on — landing pages, blog, email, social, in-app, and announcement copy.
• Run competitive research and user insights to keep positioning sharp.

Analytics & Experimentation

• Measure launch and campaign performance against product growth metrics and onchain metrics, not vanity numbers.
• Add payments to the scorecard: card activation, transaction frequency, and on-ramp conversion sit next to user growth.

Regulatory-Aware Delivery (Japan)

• Stay current on crypto and financial-product regulation in Japan, and engage directly with the regulatory/compliance side.
• Partner with Product to translate those requirements into go-to-market, messaging, and campaigns that can actually ship in Japan.
• Find the compliant, Japan-viable way to deliver each launch — so growth keeps moving without hitting regulatory friction late.

Cross-functional Collaboration

• Work day-to-day with Product Managers, Designers, and Community to ship launches that land.
• Keep messaging and experience consistent across the product and every channel.

Must-Have

• 4–7 years in Product Marketing, Growth Marketing, or Digital Marketing for a digital product (ideally a consumer fintech, payments, or crypto app).
• Native-level Japanese and business-level English (English is the internal language).
• You've launched digital products or features end-to-end — plan through execution — and can point to what the numbers did.
• Strong command of GTM strategy and product positioning.
• Hands-on with multi-channel growth campaigns (organic, community, paid).
• Analytical by default: you measure campaign performance and user behavior and change course on the data.
• Sharp writer and communicator; comfortable running several projects at pace across teams.

Compensation & Benefits

• Competitive salary, plus stock options.
• Take discretionary leave when you need it.
• Flexible, remote-friendly working (Tokyo hybrid base).
• Annual global workation (past: Croatia, Turkey, Dubai, Korea, and more).
• Premium tooling and real budget for AI — we don't make you fight your setup.