Growth Lead, Performance Marketing

About the role

Plasma is innovating in the financial space with its global money account, Plasma One, enabling users to manage their funds seamlessly across borders. The Growth Lead will take ownership of the paid marketing strategy, responsible for scaling user acquisition through creative campaigns and effective budget management.

The team is composed of diverse professionals dedicated to creating top-notch products. Success in this role involves not only executing campaigns but also collaborating with product and design teams to optimize user onboarding and retention, ensuring that new users become regular customers.

Skills that matter here

• paid acquisition: This role requires deep experience in running paid acquisition strategies, particularly in consumer apps or fintech.
• creative testing: Candidates must demonstrate a track record of structured creative testing to optimize campaign performance.
• measurement skills: Strong measurement skills are essential for understanding attribution and analyzing campaign effectiveness.

Who this role suits

• Candidates should have a background in consumer marketing, preferably in fintech.
• They must be resourceful and able to work independently to achieve results.
• A data-driven mindset with a focus on structured testing and optimization is crucial.
• Individuals who thrive in a collaborative environment and can engage with product and design teams will excel.

From the employer

The Role

• You inherit a live product with real spend, and you own the paid engine that scales it across Plasma One and Plasma Business.
• Channels, budget, creative and measurement all sit with you.
• Own the cost of acquisition of valuable users and managing our paid advertising motion end to end.
• Deploy many variations of ads, platforms and angles to test high performing creative and formats driving users into both custom funnels and direct to app while measuring downstream events.
• Take us beyond our crypto-native audience.
• Find the audiences, messages and formats on Meta, Google, TikTok and YouTube that bring in people who fund and keep spending, then scale the ones that work.
• Run the campaigns yourself. You build them, launch them, read the results and decide where tomorrow's budget goes.
• New creative, new audiences and new angles every week, with a clear read on what worked and why.
• Look past the click. Work with product and design on landing pages, onboarding, lifecycle and referrals so a new sign-up becomes a funded account and a regular user.
• Build the paid function. The tracking, reporting and playbooks you set up become what the team runs on, and as channels prove out you help hire the specialists who scale them.

The Bar

• Regional market expertise. You know how to work on an acquisition strategy that differs between countries and markets.
• Deep, hands-on experience running paid acquisition at a consumer app or fintech, especially paid social and search, with real budgets and real accountability for the outcome.
• Understand how to navigate Meta AEM, Google optimization, Apple search ads, Snapchat and other platforms, configure Appsflyer, our data warehouse and creative to achieve exceptional results.
• A track record of structured creative testing and confident budget allocation across channels.
• Strong measurement skills. You know attribution, incrementality and cohort analysis, and where each one can mislead you.
• Range across the funnel. You have improved landing pages, onboarding, lifecycle or referrals, working closely with product and design.
• Proof, not claims. Show us what you personally tested, what improved, and what it did to acquisition cost, activation and retention. Vague answers will not get through.
• Resourceful. You find a way to get the answer or the result, with or without a big team behind you.
• Based in London or ready to relocate.

What's in it for you

• Above-market salary for the level of the role, with token compensation.
• A beautiful London HQ with gym access and daily food, for those who thrive in an office environment.
• Visa sponsorship and relocation support if you're joining from abroad.
• Premium health insurance for you and your family, fully covered by Plasma.
• Monthly wellness budget, whether that's the gym, therapy, sauna, or massage.
• All the tools and tech you need to operate at your best.
• Real ownership and responsibility from day one, with your work shipping to hundreds of thousands of people, moving millions of dollars every day.