What you will be doing:

• Own the launch funnel
• Drive acquisition:

- Take responsibility for growth and acquisition across key target markets. Adjust your marketing strategy to the unique characteristics of each channel.

• Full-funnel optimisation:

- Work the full funnel from first touch to a launched Mind, continuously iterating to reduce top-of-funnel drop-off and lift conversion at every stage.

• Read the signal:

- Watch post-launch drop-off and day-two return, and feed them back into targeting and onboarding, working with data and product where the fix sits.

• User insights:

- Use user insights to pinpoint friction points, extract key messaging hooks, and feed them back into your channel strategy.

• Constant experimentation
• Test cadence:

- Run a steady cadence of rigorous tests across landing pages, onboarding flows, messaging, and CTAs, always prioritizing the user outcome over the mechanics.

• Documented wins:

- Establish a repeatable testing framework that delivers clearly documented wins and optimization baselines.

• Paid media and acquisition
• CAC discipline:

- Own paid channel decisions and execute media buying against strict CAC targets. You will manage paid spend efficiently toward acquisition rather than long-term lifetime value.

• Organic levers:

- Look beyond paid media to develop vibrant community and referral channels as sustainable levers for growth.

• Data and attribution
• Data integrity:

- Work closely with the data team to clean up tracking infrastructure, fix attribution models, and base execution on reliable metrics.

• Funnel instrumentation:

- Stand up a fully instrumented funnel with a clear, measured baseline that you can confidently defend.

Who we are looking for:

• Data-driven operator:

- You decide based on numbers and have proven experience owning, instrumenting, and testing a consumer funnel.

• Proven growth track record:

- 5 to 6 years of experience in growth marketing with a proven track record of successfully entering and scaling consumer products in new markets. Strong B2C experience in a high-growth environment is preferred.

• Performance marketing foundation:

- Highly proficient in paid media and performance channels with a history of scaling products under low CAC constraints. You balance this performance discipline with a broad understanding of lifecycle marketing and full-funnel experimentation.

• Clear communicator:

- You can surface resource needs, operational efficiencies, and bottlenecks clearly to stakeholders across the business so key decisions are made early.

• Tool savvy:

- Fluent in lifecycle and CRM tools, and highly comfortable with event/UTM design, Posthog, and advanced product analytics platforms.

• Builder mindset:

- You sit at the intersection of product, data, and creative execution, thriving in fast-paced, high-ownership environments.

• Passionate and adaptable:

- Excited about AI products and eager to make this one succeed. You are comfortable with an acquisition surface that is shifting and evolving. Web3 literacy is a plus, not a requirement.

• Language skills:

- Strong communication skills, with fluency in a relevant regional language such as a Southeast Asian language, Japanese, Korean, or a European language being a strong advantage.

The Perks of Joining Animoca Brands:

• A Vibrant and Diverse Workplace: Immerse yourself in a dynamic, multi-cultural environment with colleagues from over 15 nationalities (and growing!). We celebrate diversity and foster a global perspective.
• Incentives in the Web3 Space: Be a part of the future and align your success with the growth of our innovative projects.
• Direct Impact and Flat Structure: Your voice matters. We operate with a flat organizational structure, ensuring your ideas are heard and implemented quickly.
• Comfortable and Creative Atmosphere: Embrace a relaxed and productive work environment with casual attire.
• Opportunities Across the Ecosystem: Expand your horizons by collaborating with various subsidiary brands within the Animoca Brands network, gaining exposure to a wide range of projects and technologies.
• Comprehensive Benefits Package: We care about your well-being. Enjoy a comprehensive benefits package, including medical, life, and transportation allowances.