What you will be doing:

Campaign strategy and planning

• Build campaigns: build targeted campaigns that drive awareness, land the key product differentiators, and move people to launch their first Mind. Refine each campaign for its audience segment, with the right messaging and channel mix.
• Work with product marketing: align on priorities and launch sequencing, taking the positioning into market through campaigns.
• Ideas and creative: contribute campaign content ideas and brief them in, including thought leadership, digital content and customer success stories, working with the content team, partnerships and product.
• Partner activations: drive partner marketing activations into measurable outcomes, balancing deadlines and stakeholder communication for smooth campaign execution.

Execution and optimization

• Run the campaigns: launch and manage multi-channel campaigns across email, content, events, social, paid media, KOLs and partner marketing.
• Test and optimize: run structured A/B testing on concepts, messaging and assets. Iterate continuously against performance data and audience insight.

Campaign performance and efficiency

• Report impact: track and report campaign impact across the funnel, from awareness through to a launched Mind.
• Own the KPIs: own campaign KPIs including reach, engagement, users signed up, Minds spun up, and customer acquisition cost.

Analytics and reporting

• Work with data and report with clarity: partner with the data team on measurement, attribution and reporting accuracy. Provide regular performance reports and clear, actionable insight to stakeholders.
• Scale what works: spot trends and opportunities to scale successful campaigns.

Who we are looking for:

• Proven marketer: a track record running end-to-end multi-channel consumer campaigns that drive measurable user growth and launches.
• Disciplined operator and project manager: sharp on process and prioritisation under pressure, able to say no and hold the line.
• Cost-conscious: you run campaigns with an eye on efficiency and impact, and you can show the cost of the launches your work drives.
• Strong communicator and collaborator: excellent written communication and the maturity to own outcomes across internal teams and external partners.
• Partner marketing experience: a track record of driving collaborative activations.
• Data-literate: able to translate data and product insight into campaigns that perform, working with the data team rather than owning the stack.
• AI enthusiast: genuinely excited about AI products and driven to make Minds a global success.
• Local market experience: experience building local consumer campaigns in Southeast Asia or Europe to drive awareness and product trial is a strong plus.
• Language skills: fluency in English is required. Fluency in an Asian language preferred, or a European language, is a strong advantage.
• Experience: 5 to 6 years in consumer marketing in a high-growth environment.

The Perks of Joining Animoca Brands

• A Vibrant and Diverse Workplace: Immerse yourself in a dynamic, multi-cultural environment with colleagues from over 15 nationalities (and growing!). We celebrate diversity and foster a global perspective.
• Incentives in the Web3 Space: Be a part of the future and align your success with the growth of our innovative projects.
• Direct Impact and Flat Structure: Your voice matters. We operate with a flat organizational structure, ensuring your ideas are heard and implemented quickly.
• Comfortable and Creative Atmosphere: Embrace a relaxed and productive work environment with casual attire.
• Opportunities Across the Ecosystem: Expand your horizons by collaborating with various subsidiary brands within the Animoca Brands network, gaining exposure to a wide range of projects and technologies.
• Comprehensive Benefits Package: We care about your well-being. Enjoy a comprehensive benefits package, including medical, life, and transportation allowances.