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Join Obuchai as a Growth Marketer to drive user acquisition through paid traffic and influencer partnerships. Ideal for hands-on marketers with a strong performance background.
Obuchai is an AI platform for teachers, providing tools that alleviate routine tasks such as lesson preparation, grading, and planning. Over 100,000 educators across Russia use our product, which is growing and has a solid budget for user acquisition through paid traffic and influencer collaborations.
- Paid traffic management: VK Ads, Yandex Direct, Telegram Ads, etc. — launching, hypotheses, creatives, optimization
- Influencer partnerships: finding platforms, negotiations, placements, measuring returns via promo codes and UTM
- Funnel analytics and unit economics: CAC, LTV, conversions at stages, profitability of each channel
- Experiments at the intersection of marketing and product: onboarding, activation, user retention. You bring hypotheses, we implement them.
- If necessary, task setting for SMM specialist: content production is established, may need to set direction.
- Real hands-on experience in ad accounts — not just strategy and task setting for contractors
- Experience in performance marketing for at least 3 years, with at least 1 year managing budgets independently, not as an executor in a large team
- Experience with budgets of at least 300,000 ₽ per month
- Experience with mass B2C audiences: education, media, applications, services
- Ability to analyze and discuss numbers: not just 'we gained reach', but 'CAC was 800 ₽, became 450 ₽, here's why'
- Independence: you work directly with founders, no micromanagement.
- Salary: from 200,000 + bonus for achieving metrics. Discussed during the interview, based on market and your level
- Fully remote, time zone is not important — we work asynchronously, calls as needed, not on a schedule
- Contracting as a self-employed or individual entrepreneur. Possible transition to full-time in the future
- Full-time commitment. We want someone immersed in the product, not juggling multiple projects
- Real budget for traffic already allocated. No need to fight for money for each test
- Product with 100,000+ users and an active audience — there's plenty to work with, not just a 'startup on slides'
- Direct work with two founders, decisions made within a day, not a month
- Freedom in choosing channels and tools — we state our goals, you decide how to achieve them.