What you’ll do:

• Own the strategy and buildout of Alpaca as a recognized media brand, developing a differentiated editorial voice, recurring programming, and an engaged audience across financial services, investing, technology, and global markets.
• Manage the content team and build Alpaca’s AI-first content operating system, creating a content flywheel that turns every meaningful company initiative and industry conversation into a repeatable media opportunity.
• Build and own Alpaca’s podcast platform from the ground up, including its editorial direction, format, guest strategy, production, distribution, audience development, and performance.
• Develop podcast and video programming featuring executives, customers, partners, industry leaders, and other influential voices, positioning Alpaca at the center of important industry conversations.
• Use podcast conversations and original media programming to amplify product news, fundraising announcements, major partnerships, customer stories, company milestones, and industry insights.
• Create original editorial franchises and repeatable content formats that audiences associate with Alpaca, spanning podcasts, video series, newsletters, interviews, research, events, and social content.
• Own the complete content and media lifecycle, from editorial planning and production through publishing, distribution, audience growth, measurement, and continuous optimization.
• Transform company initiatives into compelling content across all business and product lines by partnering closely with Sales, Product, Engineering, Communications, Customer Success, and Executive Leadership.
• Leverage AI and automation to dramatically increase content velocity, consistency, quality, and scale across research, transcription, drafting, video clipping, repurposing, translation, publishing, analytics, and workflow automation.
• Build repeatable processes that ensure every important initiative generates maximum impact across multiple channels and formats, including blog posts, LinkedIn, X, short- and long-form video, podcasts, email newsletters, customer communications, company websites, internal communications, presentations, and case studies.
• Own Alpaca’s content distribution and audience-development strategy, expanding reach across owned, earned, executive, partner, and social channels.
• Craft Alpaca’s executive thought leadership strategy and establish consistent, differentiated messaging across the founders and senior leadership team.
• Establish content governance, editorial standards, production processes, asset-management systems, and performance-reporting methodologies.
• Define and track success across brand reach, audience growth, engagement, content performance, podcast listenership, media influence, and contribution to company growth.
• Build and lead a world-class content and media team over time.

What we're looking for:

• 10+ years of content marketing experience, including 3+ years leading and building teams in a high-growth B2B technology or fintech environment.
• Outstanding storytelling and editorial judgment in pursuit of building trust with a global audience across multiple formats and channels.
• An exceptional operator who isn’t afraid to build the playbook.
• Deep understanding and track record of leveraging AI-native content creation tools and marketing automation.
• Experience developing executive thought leadership and category-defining narratives.
• Data-driven, with a focus on measuring business impact and cost efficiency rather than raw content output.
• Comfortable collaborating remotely in an ambiguous, fast-moving environment.
• Clear communication—you can articulate your strategy, align stakeholder priorities, and listen openly to feedback.

How We Take Care of You:

• Competitive Salary & Stock Options.
• Health Benefits.
• New Hire Home-Office Setup: One-time USD $500.
• Monthly Stipend: USD $150 per month via a Brex Card.

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.