Head of Marketing

About the role

As the Head of Marketing at 0x, you will be responsible for shaping and executing the marketing strategy for both 0x APIs and Matcha DEX. Your role will involve setting priorities, evolving brand narratives, and building marketing programs that align with company goals and drive growth.

You will lead a team of marketers, focusing on performance metrics and budget management while collaborating closely with sales to generate demand. With a strong emphasis on data-driven decision-making, you will leverage analytics to guide your marketing initiatives and ensure a cohesive brand presence across channels.

The salary for this role ranges from $200,000 to $300,000, plus equity and additional benefits.

Who this role suits

• An experienced marketer with over 8 years in the field and at least 3 years in a leadership role.
• Someone with a deep understanding of the crypto landscape and experience in marketing technical B2B products as well as consumer-facing products.
• A strategic thinker who can set company-wide marketing strategies and build effective marketing programs.
• A collaborative leader who enjoys coaching team members and fostering a focused team environment.

From the employer

What you'll do

• Own marketing strategy across 0x APIs and Matcha, setting clear priorities and long-term marketing plans based on company and product goals, including API adoption and Matcha's consumer growth.
• Evolve positioning and narratives for 0x APIs and Matcha, defining and maintaining clear ICPs, strengthening our cryptonative presence, and expanding 0x APIs' appeal to fintechs, enterprises, and institutions.
• Guide the evolution of both brands, setting creative and website direction and ensuring a distinctive, consistent presence across channels.
• Build and scale marketing programs that drive growth, identifying the highest-leverage opportunities for each product and audience.
• Partner closely with Sales to generate qualified API demand, align marketing with commercial priorities, and equip the team with the content and materials needed to win customers.
• Lead the marketing team, setting clear priorities and ownership, automating and improving processes with AI, giving constructive feedback and coaching experienced marketers, and protecting their focus by managing cross-team requests.
• Produce work yourself, from positioning and launch plans to campaigns and content, adding to the team’s output and stepping in wherever extra capacity is needed.
• Own marketing performance and budget, tracking spend, ROI and marketing’s contribution to revenue, and keep the company informed on priorities and progress.
• Stay deep in the data, using Dune, DefiLlama and internal analytics to understand market trends, competitors and product adoption, and let it guide marketing decisions.

What you’ll bring

• 8+ years in marketing, including 3+ years leading a marketing function.
• Experience setting company-wide marketing strategy across multiple product lines, shaping distinct positioning and narratives for the audiences each one serves.
• Experience marketing both technical B2B products, ideally APIs or core infrastructure, and consumer products.
• Deep roots in crypto, including time at a crypto company. You use DeFi products, follow CT, and know how DEXs, aggregators, liquidity providers, wallets and trading apps fit together and where infrastructure like 0x creates value.
• A track record of building repeatable marketing programs that drove measurable business growth.
• Experience leading senior marketers as a player-coach and bringing them together as a cohesive, focused team.

Benefits

• The base salary range for this position is USD $200,000 - $300,000 + equity + ZRX tokens + benefits.
• Comprehensive insurance (medical/dental/vision/life/disability) for U.S.-based employees — 100% of base plan covered for you and dependents.
• 401k and FSA for U.S.-based employees.
• Monthly mobile phone bill, wellness, and pre-tax transportation expense.
• Covered mental health benefits (included professional therapy sessions).
• A supportive remote environment.
• Lunch reimbursement for all employees across the globe!
• Stipend for your ideal remote / WFH set-up: headphones, and any other work gear you may need.
• 12-week paid parental leave.
• Great office conveniently located in the SF Financial District for those in the region!
• Flexible vacation: Take time when you need it (and we really mean it!).