Role in brief
ether.fi is a leading crypto company seeking a Head of Performance Marketing to drive user acquisition through various strategies. Ideal candidates have hands-on experience in performance marketing and a strong data background.
About the role
ether.fi is one of the largest crypto firms globally, managing over $10B in assets. The company has been profitable since its inception and focuses on developing consumer applications that enable true on-chain banking. Their products allow users to earn yield through various DeFi strategies and utilize their assets in the real world.
The Head of Performance Marketing will be responsible for the entire paid acquisition process, including managing SEO and AEO programs. Success in this role means effectively scaling successful campaigns while quickly eliminating ineffective strategies, all while working within a small, ambitious team.
Skills that matter here
- performance marketing: This role requires hands-on experience in performance marketing, including running SEO, AEO, and paid ads.
- data analysis: A strong background in data analysis is crucial for tracking and reporting on user acquisition metrics.
Who this role suits
- A candidate with at least two years of direct experience in performance marketing.
- Someone who thrives in a fast-paced, ambitious environment and is willing to go the extra mile.
- A data-driven individual comfortable with analyzing performance metrics and making quick decisions.
- Ideal for those who have experience in fintech, though not mandatory.
From the employer
- Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget
- Build and run our SEO and AEO programs
- Source and manage UGC (user-generated content) creators to produce ad creative at volume
- Set up the tracking and reporting that ties spend to active users, by channel and by cohort
- Cut what doesn't work quickly and scale what does
- 2+ years of hands-on performance marketing experience
- You've run SEO, AEO and paid ads yourself, not only managed people who did
- Ideally you've done this in-house at a fintech; agency experience is fine too
- A data background: you're comfortable pulling and analyzing your own numbers
- Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality
- Plus if you've run UGC programs
- Crypto experience is not required
- Competitive salary, performance-based incentives, and token allocation grant
- Opportunity to work on multi-billion dollar products as part of a small team
- Health, dental, and vision insurance plans
- Global team with opportunity for travel and working out of our 4 offices around the world
- 4 weeks work from anywhere
- Exciting company events and team-building off-sites
Questions about this role
What is the remote policy?
The position is remote, with the possibility of working from anywhere.
What is the seniority level of this role?
This is a head-level position, indicating a leadership role within the marketing team.
Is crypto experience required?
No, crypto experience is not required for this role.
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