Head of Marketing (Sweden & Denmark)

What You Will Do

• Marketing Strategy & Commercial P&L Ownership

- Strategic Vision: Define and execute a holistic regional marketing strategy aligned with commercial targets, market nuances, and brand vision. - P&L & Budget Ownership: Manage the regional marketing budget, ensuring optimal capital allocation, spend efficiency, and maximum ROI/profitability across all campaigns. - Channel Mastery: Oversee performance across digital and offline channels — PPC, SEO, Social, Affiliate, CRM, PR, Events, and Sponsorships.

• Brand, Acquisition & Market Growth

- Brand Leadership: Drive consistent brand messaging, positioning, and identity across all markets and customer touchpoints. - Acquisition & Retention: Build and optimize end-to-end funnels that drive customer acquisition, boost engagement, and maximize retention. - Market Insights & Innovation: Lead competitor intelligence and customer research to uncover new growth opportunities, adopting cutting-edge MarTech tools and methodologies.

• Cross-Functional Synergy

- Cross-Functional Collaboration: Partner closely with Product, Sales, IT, Finance, Risk, Compliance, Legal, and Country Managers to ensure seamless, integrated customer journeys. - Executive Reporting: Establish robust analytics frameworks to deliver actionable performance insights to C-level executives and the Board. - Compliance & Responsible Marketing: Ensure all marketing practices strictly comply with local industry regulations and Responsible Gaming standards.