Join BetConstruct as a Digital Marketing Manager and lead B2B digital initiatives, optimize campaigns, and enhance brand awareness in the iGaming sector.
Digital Marketing Manager
Are you GAME to JOIN US and be our new
Digital Marketing Manager ?
Pascal Gaming is on a search for a new player to join our team.
Responsibilities
Inbound Lead Generation:
Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns
Paid Advertising:
Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks
SEO & GEO Optimization:
Conduct regular website and landing-page audits, improve technical and on-page search visibility, and optimize digital content for SEO and GEO performance
Channel & Content Management:
Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets to strengthen brand awareness, engagement, and conversion
Digital Campaign Execution:
Take hands-on ownership of campaign implementation, including campaign setup, messaging, targeting, testing, monitoring, and ongoing optimization
Performance Monitoring & Analysis:
Track key digital marketing metrics, analyze campaign and website performance, identify improvement opportunities, and use data to optimize marketing activities
Cross-Functional Collaboration:
Work closely with Product, Sales, Design, Marketing, and Event teams to align digital campaigns with new game releases, industry expos, commercial priorities, and broader business objectives
General Duties:
Perform additional tasks assigned by the immediate supervisor in alignment with the job description and applicable labor regulations
Requirements
Bachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s is a plus)
Relevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field is required. Previous experience in B2B, technology, gaming, or iGaming would be considered an advantage
Proven ability to independently execute digital campaigns end-to-end, create clear and effective B2B advertising copy, configure campaign tools, and analyze digital performance
Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms
Good understanding of performance marketing, lead generation, digital communication channels, campaign optimization, and conversion-focused marketing
Ability to interpret campaign and website performance data, identify trends and opportunities, and translate insights into practical actions
Comfortable working in short execution cycles, taking ownership of target metrics, prioritizing effectively, and adapting campaigns based on performance and business needs
Fluent written English is required to communicate effectively with an international audience and adapt messaging for different regional markets
Do you like to learn hard, work hard and play hard?
Do you imagine better things, technologies, future?
If you answered “Yes” to at least two of these questions then we might be a great fit for you.
Responsibilities
- Inbound Lead Generation: Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns.
- Paid Advertising: Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks.
- SEO & GEO Optimization: Conduct regular website and landing-page audits, improve technical and on-page search visibility, and optimize digital content for SEO and GEO performance.
- Channel & Content Management: Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets to strengthen brand awareness, engagement, and conversion.
- Digital Campaign Execution: Take hands-on ownership of campaign implementation, including campaign setup, messaging, targeting, testing, monitoring, and ongoing optimization.
- Performance Monitoring & Analysis: Track key digital marketing metrics, analyze campaign and website performance, identify improvement opportunities, and use data to optimize marketing activities.
- Cross-Functional Collaboration: Work closely with Product, Sales, Design, Marketing, and Event teams to align digital campaigns with new game releases, industry expos, commercial priorities, and broader business objectives.
- General Duties: Perform additional tasks assigned by the immediate supervisor in alignment with the job description and applicable labor regulations.
Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s is a plus).
- Relevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field is required. Previous experience in B2B, technology, gaming, or iGaming would be considered an advantage.
- Proven ability to independently execute digital campaigns end-to-end, create clear and effective B2B advertising copy, configure campaign tools, and analyze digital performance.
- Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms.
- Good understanding of performance marketing, lead generation, digital communication channels, campaign optimization, and conversion-focused marketing.
- Ability to interpret campaign and website performance data, identify trends and opportunities, and translate insights into practical actions.
- Comfortable working in short execution cycles, taking ownership of target metrics, prioritizing effectively, and adapting campaigns based on performance and business needs.
- Fluent written English is required to communicate effectively with an international audience and adapt messaging for different regional markets.