Marketing Manager, Partnerships & Affiliates

About Binance.US

Binance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. Recognized as a top U.S. crypto platform by Forbes (Best Crypto Exchanges of 2026) and Business Insider (Best Crypto Exchanges of 2025), Binance.US leads the industry with its low fees, advanced trading engine, strong security and reliability, and robust compliance framework. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc.

About This Role

The Marketing Manager, Partnerships & Affiliates is part of the Marketing team and reports to the User Acquisition & Mobile Growth Director. As Marketing Manager, Partnerships & Affiliates, you will own the sourcing, negotiation, execution, and optimization of direct partnerships and affiliate marketing programs to drive efficient customer acquisition and business growth. You will own the marketing side of the Impact platform, manage the affiliate program, test new partner channels, and scale partnerships that demonstrate positive ROI.

Core Responsibilities

• Source, negotiate, launch, and manage direct partnerships and affiliate relationships.
• Own the affiliate program in Impact, including partner onboarding, tracking, campaign setup, reporting, and optimization.
• Test new partners and acquisition opportunities, quickly identify underperformers, and scale ROI-positive relationships.
• Monitor and optimize performance against key KPIs including FTDs, CPA, CAC, ROI/ROAS, LTV, and customer quality.
• Partner with BI and Analytics teams to improve attribution, reporting, and partner-level performance measurement.
• Collaborate with Legal, Compliance, Product Marketing, Creative, and other stakeholders to launch and manage partner initiatives.
• Monitor affiliate traffic quality, fraud, promotional abuse, and compliance with program requirements.
• Build and maintain strong relationships with affiliates, publishers, creators, and other strategic partners.

Preferred Skills/Experience

• Required: 5+ years of experience in affiliate marketing, partnerships, business development, or performance marketing.
• Required: Proven experience sourcing, negotiating, and scaling performance-based partnerships.
• Required: Hands-on experience with Impact.com or a similar affiliate management platform.
• Strong understanding of CPA, revenue share, hybrid, and performance-based commercial models.
• Strong analytical skills with experience evaluating partner performance, ROI, CAC, LTV, and customer quality.
• Strong negotiation, communication, and relationship management skills.
• Experience with affiliate fraud prevention and traffic-quality monitoring.
• Experience in fintech, crypto, payments, or financial services is highly preferred.
• Experience with AppsFlyer, Tableau, Google Analytics, or similar analytics platforms is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience with Mobile Ad Network, DSPs, CTV and other marketing channels is a big plus.

Salary

The starting pay range for this role will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.

Our Mission

At Binance.US, our mission is to create a more inclusive financial system through Web3 technologies. As a U.S. regulated crypto platform, we’re committed to earning trust through compliance and empowering people to do more with their money, bringing financial freedom within reach for all.

Our Values

Our values shape how we work, make decisions, and support our users every day:

• Act with Integrity: We do what’s right, even when no one is watching.
• Be Collaborative: We work together with respect and transparency to achieve shared goals.
• Customers First: We listen to, advocate for, and prioritize our users in every decision we make.
• Do the Work: We take ownership, follow through, and deliver results that move the mission forward.
• Embrace Change: We stay adaptable and curious, thriving in a fast moving industry.

Our Benefits

We believe in supporting our people with flexibility, balance, and opportunities to grow. One of the ways we demonstrate this commitment is through our benefit offerings.

• Time Off: Unlimited PTO (for salaried FTE roles).
• Well-Being: Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits.
• Remote-First Culture: Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.
• Professional & Financial Growth: Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match.