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Join Coinbase as a Performance Marketing Manager to lead global paid performance channels, managing substantial ad spend to drive user acquisition and efficiency targets.
Performance Marketing Manager
Company: Coinbase
Location: Remote (US)
Employment Type: Full-time
Salary: $140,080–$200,900 USD annually
About the Company
Coinbase is on a mission to increase economic freedom. We are a remote-first company with quarterly in-person working sessions called "surges."
About the Role
Our Growth Marketing team scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally. In this role, you'll own our performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels to drive new user acquisition at or above ROI targets.
Responsibilities
- Own end-to-end strategy and execution across global paid performance channels (Google Ads, paid social, mobile UA) to hit aggressive new user acquisition and efficiency targets
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences; translate results into scaled playbooks for global markets
- Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes
- Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans
- Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams
Requirements
- Minimum 5+ years of hands-on performance marketing experience with deep expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment
- Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets
- Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g., Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows
- Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset)
- Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing
- B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred
- Excellent cross-functional collaboration and communication skills; able to synthesize complex performance narratives and influence senior stakeholders
- Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel
- Ability to utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs
Benefits
Total compensation may include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
What the company offers:
- Base salary varies by location (see range below).
- Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Annual base salary range (excluding equity and bonus): $140,080—$200,900 USD.