Key Responsibilities:

• Landing & Conversion Optimisation

- Design and implement a comprehensive behavioural analytics framework across Exchange landing pages — covering scroll depth, content engagement, CTA performance, drop-off attribution, and device and geo segmentation. - Define the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre-sign-up user action is instrumented, labelled, and queryable at scale. - Build and own real-time funnel dashboards that give the full team visibility into the landing-to-sign-up conversion journey. - Conduct continuous analysis using session-recording and heatmap tooling (FullStory, Hotjar, Microsoft Clarity, or equivalent) to surface engagement patterns and conversion opportunities. - Translate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placement. - Run a structured, high-velocity A/B testing programme across landing pages — targeting a minimum of four experiments per month once infrastructure is established. - Evaluate and improve how content on Exchange pages creates clear hooks and logical pathways that guide high-intent visitors toward account creation.

• Onboarding Funnel (Sign-up to KYC Initiation)

- Own conversion performance and UX quality at every step of the post-sign-up journey: - Email submission — CTA clarity, form design, and value proposition at the moment of commitment. - Email verification — delivery reliability, link click-through rate, re-send UX, and expiry handling. - Phone submission — international dialling UX, number format validation, and regional trust signals. - Phone verification (OTP) — delivery speed and reliability, SMS fallback, retry logic, and expiry management. - KYC initiation — clear expectation-setting on documents required, estimated time, and next steps, so users arrive at the KYC stage informed and prepared rather than surprised. - Define conversion targets at each step, track actuals on a weekly cadence, and drive improvements through UX iteration and controlled experimentation. - Ensure step-level drop-off is fully attributed to specific friction points rather than absorbed into aggregate funnel metrics. - Work with Legal and Compliance to accommodate regional onboarding variations without creating dead-end experiences for users in specific markets.

• Sign-up Rewards

- Design and own the reward mechanics tied to the sign-up event — welcome bonuses, sign-up campaign incentives, and promotional offers that activate at account creation. - Work with Marketing and Campaigns to define reward value, eligibility criteria, and communication timing at the sign-up stage, ensuring rewards are positioned as a conversion trigger rather than an afterthought. - Instrument reward redemption tracking to measure the direct impact of sign-up incentives on registration conversion rate and downstream funnel progression. - Build fraud-resistance into reward mechanics at the sign-up boundary — specifically multi-accounting, disposable email sign-ups, and synthetic identity abuse of promotional offers. - Own the clean handoff to the Verification & Activation PM: sign-up reward is claimed at account creation; the KYC completion, first-deposit, and first-trade reward ladder is owned downstream.

• Login & Authentication

- Own the sign-in experience across web, iOS, and Android — targeting time-to-login below 10 seconds for returning users. - Lead the Exchange's path toward passwordless-first authentication: passkeys (FIDO2/WebAuthn) as the strategic direction, with Face ID and on-device biometrics as the primary implementation layer, and passcode or password as a fallback rather than the default. - Drive adoption of passkey and biometric authentication as leading-indicator metrics for the modernisation of the authentication stack. - Own session management, device identification, and session hijacking protection in partnership with Security and Risk. - Design and maintain account recovery flows that balance user access needs with ATO prevention. - Ensure compliance with regional authentication regulations — including Strong Customer Authentication (SCA) — without introducing friction that degrades the experience for legitimate users. - Architect guardrails against modern authentication abuse vectors, including AI-generated identity attacks and automated credential abuse, as a PM-driven design constraint from the outset.

• AI-Native Ways of Working

- Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to reduce the time from insight to experiment to shipped improvement. - Champion AI-native product development practices across your squad.

Requirements:

• Experience

- 6–8+ years in Product Management. - Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward design. - Proven track record owning a sign-up, onboarding, or authentication funnel end-to-end — with measurable conversion improvements as evidence of impact. - Analytics and instrumentation. - Deep hands-on experience with product analytics tools.