Responsibilities:

1. Strategy & Positioning - Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical. - Develop stories and campaigns that differentiate our platform in a competitive global market. - Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. - Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. - Work closely with product managers to align on roadmap priorities and customer feedback loops. 2. Launch Execution - Partner up with the product team to manage the go-to-market planning for feature launches. - Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute. - Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed. - Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape. 3. Customer Insights & Market Intelligence - Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. - Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging. - Feed findings back into product and growth teams to inform prioritization and positioning. 4. Growth & Retention - Design lifecycle programs that drive user activation, trading volume, and long-term retention. - Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention. - Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows. 5. Performance & Reporting - Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. - Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

Requirements:

• 7+ years of experience in product marketing: ideally crypto or financial background
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
• Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.

Conditions:

• Type: Full-time
• Location: Berlin, Germany
• Team: Growth
• Workplace: hybrid