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cryptofintechweb3Product Manager
About this role
Join Kraken as a Product Manager for CRM, driving product strategy for sales tools and workflows. Collaborate with teams to enhance CRM systems and improve sales productivity in a remote role.
Description
Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before you apply, we encourage you to explore our [culture page](https://www.kraken.com/culture) to understand what drives us and how we work.The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. Kraken’s B2B organization serves a diverse range of institutional and professional clients, supported by a growing ecosystem of sales tools and customer relationship management platforms.Responsibilities
Responsibilities
- Own and evolve the CRM and sales tooling product strategy and roadmap across Kraken’s B2B sales organization, defining how Salesforce and other sales platforms should support different sales motions and customer segments.
- Lead prioritization across competing stakeholder needs, making clear, data-informed trade-offs and sequencing work against available delivery capacity.
- Serve as the first product-level point of assessment for incoming CRM needs, evaluating urgency, identifying underlying product, process, integration, or data issues, and translating requests into clearly scoped work.
- Establish and continuously improve scalable intake and prioritization processes that provide teams with a consistent path for requesting CRM enhancements and support.
- Drive product coherence across multiple CRM and sales platforms, defining clear ownership of records, workflows, integrations, and data across systems.
- Partner directly with sales leaders and end users to understand friction across workflows such as lead management, account management, pipeline progression, forecasting, and customer data quality.
- Translate sales and business needs into product requirements rather than one-off solutions, identifying opportunities to solve recurring or systemic challenges at scale.
- Write clear product requirements, user stories, specifications, and acceptance criteria that enable administrators and engineers to execute effectively.
- Partner closely with Engineering and technical teams on CRM integrations, establishing clear requirements, ownership boundaries, and escalation paths between connected systems.
- Act as a trusted partner to Sales, Engineering, Operations, and leadership, facilitating trade-off discussions and maintaining alignment on roadmap priorities and product decisions.
- Apply strong working knowledge of Salesforce Sales Cloud concepts, including objects, fields, record types, flows, assignment rules, permissions, and declarative configuration, to accurately scope solutions and evaluate implementation approaches.
- Identify opportunities to improve CRM adoption, data quality, workflow consistency, and sales productivity through thoughtful product and process improvements.
- Help define and measure what a high-performing CRM ecosystem looks like for Kraken’s B2B organization, using qualitative and quantitative insights to inform roadmap decisions.
- Support the evolution and consolidation of Kraken’s sales technology ecosystem, reducing unnecessary complexity and helping prevent fragmented processes and data silos as the organization scales.
Requirements
Requirements
- 4+ years of experience as a Product Manager, Product Owner, or similar role delivering technology, tooling, or workflow improvements for a Sales, Revenue, or broader go-to-market organization.
- Strong working knowledge of Salesforce Sales Cloud as a product owner, power user, administrator, or admin-adjacent Product Manager, including familiarity with objects, record types, flows, assignment rules, and declarative configuration.
- Demonstrated ability to own a product roadmap and prioritize competing requests across multiple stakeholder groups, teams, or business units.
- Proven ability to take ambiguous or loosely defined business requests and translate them into scoped, actionable, and estimable requirements for technical delivery teams.
- Strong product requirements and specification writing skills, with the ability to clearly communicate business context, user needs, expected outcomes, and acceptance criteria.
- Experience partnering closely with both technical and non-technical stakeholders, including Engineering, Sales leadership, business operations teams, and end users.
- Strong understanding of B2B sales processes and concepts, including pipeline stages, lead routing, service-level expectations, account management, and forecasting.
- Ability to determine whether an issue is best addressed through product functionality, system configuration, integration changes, process improvements, or data remediation.
- Strong analytical and troubleshooting skills, with a structured approach to investigating complex workflows and identifying root causes.
- Excellent written and verbal communication skills, with the ability to explain technical concepts and product trade-offs clearly to a wide range of audiences.
- Ability to operate autonomously in a fast-paced, evolving environment while managing multiple priorities and maintaining strong stakeholder alignment.
- Strong organizational and prioritization skills, with the judgment to distinguish urgent business needs from lower-impact requests and keep teams focused on the highest-value work.
Job Details
Market range (est.)$90k–$180k
LocationRemote
AI Score★★★★★★☆☆☆☆ 6/10
PostedAug 18, 2026 (1d ago)
Tags & Skills
cryptofintechweb3Product Managerremote
Tech Stack
SalesforceCRMB2B salesproduct management