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marketingtechMarketing Managerremote
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About this role
Insperia is looking for a Product Marketing Manager to enhance the commercial efficiency of their website, focusing on conversion and revenue. Remote work with a flexible schedule and a salary starting from 160,000 ₽ plus bonuses.
Description
Insperia is an online school preparing students for the Unified State Exam (USE) and the Basic State Exam (BSE), with over 28,000 students and more than 10,000 schoolchildren annually.
Responsibilities
Responsibilities
- Manage the website as a product: strategy, hypotheses, tests, releases
- Improve user journey and purchasing process (JTBD, CJM)
- Be responsible for key metrics: conversion to leads/sales, traffic, revenue
- Work with Yandex.Metrica: analyze funnels, find growth points
- Manage traffic and SEO: warm up branded traffic, attract non-branded
- Coordinate design, development, content, and SEO
- Establish systematic work with hypotheses
Requirements
Requirements
- Experience with commercial websites: impact on conversion, traffic, revenue
- Experience working with the website as a product: hypotheses, A/B tests, releases
- Proficient in Yandex.Metrica (funnels, webvisor, click maps, segmentation)
- Experience with SEO: task setting, contractor control
- Experience with Figma
- Understanding of JTBD, CJM, UX/CX
- Experience managing a cross-functional team (development, design, content, SEO)
Preferred
- Experience in EdTech/online education, ideally in the USE/BSE niche. If no experience in this area, a willingness to learn is also considered.
Conditions & Benefits
Conditions
- Salary starting from 160,000 ₽ + bonuses for achieving results
- Fully remote format
- Flexible schedule: 5/2, weekends can be chosen freely, no strict start time
- Contract registration as an individual entrepreneur (tax compensated)
- Participation in large-scale launches, product with social significance
- Bonuses for successful projects
- Full payment for training if necessary
- Great team atmosphere and corporate events
Job Details
LocationRemote
AI Score★★★★★★★★☆☆ 8/10
PostedSep 22, 2026 (2h ago)
Tags & Skills
marketingtechMarketing Managerremote
Tech Stack
Yandex.MetricaSEOFigmaCJMJTBDUXCX
Join Talent Pool
✓ Direct apply: you message the hiring person. No ATS.