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◆ 5/10
igamingmarketingMarketing Manager
About this role
SOFTSWISS is seeking a Senior Product Marketing Manager to lead product positioning and marketing initiatives across global iGaming solutions, driving product awareness and supporting business growth.
Description
SOFTSWISS is hiring a Senior Product Marketing Manager to join our Marketing Team. We are looking for a strategic and market-oriented professional to lead product positioning, messaging, and go-to-market initiatives across our iGaming solutions.
Responsibilities
- Lead and execute global product marketing initiatives across multiple markets and communication channels
- Own end-to-end project management of complex marketing initiatives — from strategic planning and messaging development to launch and post-campaign analysis
- Develop and implement product positioning, messaging frameworks, communication strategies, USP, and competitive differentiation points aligned with business goals
- Prepare monthly, quarterly, and campaign-based communication plans, including priorities, objectives, key messages, target regions, and communication channels
- Define and maintain product positioning, target audience profiles, consumer insights, competitive differentiators, and key messaging
- Support go-to-market launches, strategic business initiatives, and product expansion activities
- Coordinate and execute integrated product marketing campaigns in close cross-functional collaboration
- Create and oversee development of marketing and sales materials, including product presentations, commercial proposals, one-pagers, key visuals, banners, landing pages, case studies, and other collateral
- Participate in production and coordination of video content supporting product promotion
- Collaborate closely with Product, Sales, BizDev, Brand Marketing, PR, Design, Content, Digital, and Regional Marketing teams
- Coordinate cross-departmental efforts related to exhibitions, sponsorships, industry events, and awards
- Monitor marketing performance metrics and KPIs, analyze campaign effectiveness, and initiate optimization activities
- Continuously analyze competitors, market trends, customer insights, and industry developments
- Support budget planning, allocation, and optimization
- Maintain project documentation, reporting, and stakeholder communication alignment
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 5+ years of experience in Product Marketing, Marketing Management, Strategic Marketing, or related roles
- 3+ years of experience in B2B tech product marketing across multiple communication channels
- Strong project management expertise with experience leading complex cross-functional initiatives
- Strong understanding of product positioning, communication strategy, GTM, and integrated marketing
- Experience working with multiple stakeholders in fast-paced international environments
- Strong strategic thinking combined with hands-on execution skills
- Excellent prioritization, collaboration, and organizational skills
- Proactive mindset, high ownership, and problem-solving approach
- English proficiency — Advanced
- Russian proficiency — Advanced
Conditions & Benefits
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
Job Details
Market range (est.)$120k–$245k
LocationRemote
AI Score★★★★★☆☆☆☆☆ 5/10
PostedSep 1, 2026 (6d ago)
Tags & Skills
igamingmarketingMarketing Manager