Site and Sales Management

• Full responsibility for site metrics: traffic, conversion, revenue, average check, returns
• Analyze the current state of the site and identify bottlenecks in the sales funnel
• Work with Yandex.Metrica: goals, behavioral scenarios, cohort analysis, heat maps
• Continuous improvement of UX and conversion through A/B testing and iterative changes
• Optimize product cards, cart, and checkout process
• Manage a catalog of ~400 SKUs: navigation, filters, cross-selling, content relevance

Development Management

• Set tasks for two development teams via Bitrix24
• Write clear and structured technical specifications
• Coordinate tasks with designers and content teams
• Acceptance of tasks: check compliance with technical specifications, regression testing, UAT
• Control deadlines, quality, and priorities of the backlog
• Manage sprints and development roadmap

Team Management

• Lead two content managers
• Control content quality and adherence to deadlines
• Synchronize the work of developers, designers, and content

Integrations and Technical Aspects

• Manage integrations: payment systems, CRM/ERP, delivery APIs, fulfillment
• Set tasks for integration improvements and acceptance of results
• Understand how technical processes affect the user journey and conversion

External Traffic

• Work with contractors on SEO, contextual advertising, and targeting
• Control metrics: DRR, ROMI, CAC
• Set tasks for landing pages and offers for advertising traffic

Site Migration to Bitrix

• Lead the migration project from WordPress/WooCommerce to Bitrix
• Coordinate two development teams
• Control the project roadmap and deadlines
• Preserve SEO and all key integrations
• Final acceptance of the new site before launch.

Required

• Experience as a Product Owner / Project Manager / E-commerce Manager for at least 2 years
• Experience with online stores
• Understanding of e-commerce metrics: CR, AOV, LTV, DRR
• Confident working with WordPress/WooCommerce or other CMS
• Experience in task setting for developers and writing technical specifications
• Confident working with Yandex.Metrica
• Understanding of APIs, payment systems, and delivery integrations
• Basic understanding of e-commerce logistics
• Experience managing a team or contractors

Preferred

• Experience in migrating or moving an online store
• Experience working with Bitrix
• Experience with SEO contractors
• Experience in FMCG/pet food categories.

What We Offer

• Full-time employment
• Hybrid work format
• Pet-friendly office in Ostozhenka (Kropotkinskaya metro station)
• Salary: 170,000 — 230,000 ₽ (based on interview results)