Key responsibilities

• Strategic planning & localisation:

- Own the annual IPBS marketing roadmap, aligned to global KPIs for acquisition, FTD and retention. - Run deep-dive market intelligence on local competitors, pricing models and trader behaviour to surface untapped segments. - Localise creative, messaging, landing pages and promotional offers.

• Go-to-market strategy:

- Design and lead 360 regional campaigns spanning paid digital, organic, creator/KOL, PR, offline events and partner enablement. - Build quarterly GTM plans with clear hypotheses, channel mix, budget allocation and success metrics. - Partner with Product on regionally-relevant features, deposit methods and bonus mechanics.

• Performance & growth marketing:

- Lead regional acquisition and act as a link with our Paid Media team. - Funnel optimisation: analyse the journey from first touch to second deposit and ship regional fixes. - Design lifecycle campaigns, reactivation flows and bonus mechanics. - Build co-marketing toolkits and campaign-in-a-box assets.

• Agency & stakeholder management:

- Manage external media agencies, PR firms, and creative shops. - Work cross-functionally with Compliance, Legal, Product and Sales. - Brief, review and sign off all regional creative before it goes live.

• Brand & offline presence:

- Plan and execute regional participation in major expos and host VIP seminars. - Manage relationships with regional financial portals and trading-focused media. - Act as brand guardian, ensuring all PR activity respects local advertising rules.

• AI-augmented operating model:

- Use AI tools as a force-multiplier for various marketing tasks.