Sales Director - Foundry

Key Responsibilities

• Manage and grow a portfolio of enterprise accounts through strategic account planning, regular business reviews, and executive relationship building
• Actively hunt for new business opportunities, identifying and pursuing technology vendors who align with Foundry's audience and propositions
• Understand client marketing objectives and translate them into integrated, customized solutions across Foundry's advertising, media, sponsorship, events, and content offerings
• Build and maintain strong relationships with marketing decision-makers, CMOs, senior marketing leaders, and procurement teams within enterprise accounts
• Identify and articulate the business value and marketing ROI of advertising and sponsorship packages, events, and content solutions tailored to client campaigns
• Conduct marketing needs assessments, competitive analysis, and campaign planning sessions to uncover opportunities for expanded partnerships
• Negotiate complex advertising agreements, media packages, sponsorship deals, and multi-year marketing partnerships
• Collaborate with client success, events, creative, and content teams to ensure exceptional delivery of commitments and measurable marketing outcomes
• Forecast and manage sales pipeline, track KPIs, and achieve quarterly and annual revenue targets for both existing accounts and new business development

Required Qualifications & Experience

• 8+ years of enterprise B2B sales experience with a demonstrated track record of both account management and new business development --closing high-value, complex deals
• Proven experience selling advertising, media, sponsorship, or event marketing solutions to corporate clients or agencies
• Deep understanding of marketing objectives, marketing budgets, campaign strategy, and what drives marketing decision-making
• Demonstrated ability to engage and build relationships with senior marketing leaders --CMOs, SVPs of Marketing, Marketing Directors, and brand teams
• Excellent communication, negotiation, and consultative selling skills; ability to translate marketing challenges into integrated solutions and articulate marketing ROI
• Strong prospecting and lead generation skills; comfort with hunting, outbound business development, and pipeline building
• Self-motivated, goal-oriented individual contributor with strong organizational skills, discipline, and resilience in a sales environment
• Proficiency with CRM systems and sales processes; comfort with data-driven decision making and pipeline management

Preferred Qualifications & Experience

• Background in B2B media sales, advertising sales, events sales, or sponsorship management with proven success in similar roles
• Familiarity with the IT/technology industry from a marketing perspective --understanding how tech companies position and market their solutions