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Join Coins.ph, the leading crypto brand in the Philippines, as a Senior Activations Manager. Drive ground activation strategies, manage vendors, and optimize performance metrics in a fast-paced environment.
Coins.ph is the most established crypto brand in The Philippines, trusted by over 18 million users. The company offers a mobile app for buying and selling cryptocurrencies and accessing financial services. Coins.ph is regulated by the Bangko Sentral ng Pilipinas and holds Virtual Currency and Electronic Money Issuer licenses.
- Identify and prioritize high-conversion activation zones.
- Design and execute scalable activation playbooks.
- Plan and deploy field teams to maximize conversion.
- Track key metrics and optimize deployment strategy.
- Manage activation agencies and vendors.
- Collaborate with Product, CRM, Community, and Marketing teams.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5–7+ years of experience in marketing, with exposure to ground activation.
- Proven experience managing large-scale deployments.
- Understanding of conversion funnels and performance optimization.
- Experience managing vendors/agencies.
- Excellent communication and stakeholder management skills.
- Preferably experience in fintech, telco, e-wallet, or crypto.
- Familiarity with referral systems and growth loops.
- Strong analytical skills.
- Work cross-functionally to improve customer experience.
- Opportunities for career advancement in a fast-growing organization.
- A culture that welcomes new ideas backed by data.