Senior Demand Strategy Lead, Experiences

A Typical Day:

• Own lifecycle & CRM strategy
• Define the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking
• Own the roadmap for email and push programs: Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration
• Identify the highest-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework to validate them
• Drive automation of high-performing sends to maximize reach with minimal ongoing cost
• Own editorial & owned content
• Set the strategy for the Experiences newsletter and other owned content we produce: what we publish, to whom, and how it ties to demand and discovery
• Build an editorial calendar and a content-to-conversion measurement approach, so owned content is held to demand outcomes, not just engagement
• Partner with Brand, Creative, and the affiliates/social lead so owned content, social, and lifecycle reinforce one another rather than overlap
• Own Guest Referrals program strategy
• Define the strategy and success criteria for the Experiences guest referral program
• Partner with Product on UX improvements and bonus design to drive adoption
• Track performance and iterate on incentive structures to find the lever that moves the needle
• Drive XFN execution
• Partner with Growth Marketing and Engineering to translate strategy into shipped campaigns and automated workflows
• Maintain a clear view of what is in flight, blocked, or needs escalation, with a regular reporting cadence
• Influence Product roadmap prioritization so lifecycle and content capabilities keep pace with strategy

Your Expertise:

• 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context
• Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome, not just executing campaigns
• Experience setting strategy that others (XFN partners, agencies, or a small team) execute against, in a matrixed environment
• Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions
• Experience building and scaling email/push automation programs
• Editorial or owned-content judgment: can shape what we say and publish, not only how we send it
• Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders

Nice to have:

• Two-sided marketplace or platform experience with both supply and demand levers
• Familiarity with marketing automation platforms and referral/incentive mechanics
• Experience running a newsletter or editorial program with a measurable growth mandate

How We'll Take Care of You:

• Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands.
• The base pay range is subject to change and may be modified in the future.
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
• Pay Range $204,000 — $249,000 USD