Join Airbnb as a Senior Brand Strategist to shape the brand's future and drive strategic narratives. Collaborate with cross-functional teams to produce compelling insights and creative briefs.
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
- Partner with the Director of Brand Strategy to define where the Airbnb brand should move over the next three to five years.
- Develop clear, persuasive strategic points of view that align senior leaders and cross-functional teams.
- Write creatively inspiring briefs that guide advertising and brand development across traditional, digital, social, and emerging media.
- Translate complex research, cultural signals, and business priorities into simple, actionable consumer insights.
- Help define product and portfolio positioning, partnering with Marcom and cross-functional teams to shape go-to-market strategy.
- Bring a sharp, current perspective on culture, media, and social behavior into brand and campaign strategy.
- Stay embedded with creative teams throughout the development of global campaigns and product launches.
- Evaluate creative work against the strategy and help teams make it more focused, distinctive, and effective.
- Build compelling strategic narratives and presentations for senior leadership.
- Help raise the standard of strategic thinking and writing across the broader marketing organization.
- 10+ years of experience leading brand strategy, either in-house or at a leading creative or brand strategy agency.
- Exceptional writing ability, with a demonstrated track record of producing clear, concise, persuasive, and creatively inspiring strategy.
- Experience developing brand positioning, campaign strategy, creative briefs, and strategic narratives.
- Experience partnering closely with creative teams across advertising, design, media, and other cross-functional disciplines.
- Strong analytical skills and experience translating quantitative and qualitative research into actionable insight.
- Strong cultural and social fluency, with a clear point of view on how brands earn attention, relevance, and credibility today.
- Excellent verbal communication and presentation skills, including experience influencing senior leaders.
- The ability to simplify complex problems and create clarity in ambiguous, fast-moving environments.
- Base pay range: $196,000 — $245,000 USD.
- This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
- Reasonable accommodations for applicants with disabilities throughout the recruitment process.