◆ 9/10
analyticsfintechmarketingproduct
About this role
Join SoFi as a Senior Manager to drive membership growth for SoFi Plus, focusing on funnel optimization and cross-functional collaboration. Leverage data insights to enhance member experiences and support strategic growth initiatives.
Description
Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
Responsibilities
What you'll do:
- Opportunity Sizing & Segmentation: Own addressable market opportunity sizing and segment definitions by population and placement type.
- Performance Reporting: Own all-up placement and impression performance, including performance readouts, insight generation, and recommendations for optimization.
- Measurement Frameworks: Build and maintain reporting on reach, impression coverage, placement performance, and incremental improvements over time.
- Funnel Analysis: Analyze opportunities and drop-offs throughout the product funnel, ensuring new placements connect eligible members to SoFi Plus seamlessly.
- Ecosystem Placement Strategy: Own the overall placement and funnel optimization strategy, driving the execution roadmap for SoFi Plus member growth across the member ecosystem.
- Traffic & Business Forecasting: Collaborate with Product, Marketing, and Data teams to forecast direct traffic, model adoption rates, and project the downstream business impact of new placements.
- Launch Program Management: Track launch timelines for placements highlighting cross-functional dependencies, risks, blockers, and readiness gaps.
- Cross-Business Partnership: Partner with leads in other business units to build compelling, data-backed cases to incorporate Plus in order to lift their own core metrics.
- Risk & Growth Alignment: Partner with Risk leaders on how to safely execute against our growth vision, carefully balancing aggressive expansion with financial, fraud, and operational risk concerns.
- Executive Communication: Lead executive updates, readiness reviews, and stakeholder communications related to SoFi Plus growth priorities and progress.
- Operational Excellence: Create operating mechanisms that improve transparency, accountability, and decision-making across workstreams.
Requirements
Qualifications:
- 10+ years of relevant experience in product management, product strategy, portfolio management, growth, analytics, marketing strategy, or a related field.
- Demonstrated experience using data to size opportunities, prioritize growth initiatives, and influence product or business decisions.
- Strong analytical skills, including comfort working with large datasets, funnel metrics, segmentation, experimentation, and performance reporting – especially through the use of AI-powered tooling.
- Experience defining addressable audiences, channel opportunities, growth levers, and measurement frameworks.
- Proven ability to lead cross-functional initiatives and influence in a fast-paced, ambiguous environment without relying on formal authority.
- Excellent written and verbal communication skills, with experience preparing executive-level updates, business reviews, and decision materials.
- Strong program-management discipline, including the ability to manage timelines, dependencies, risks, readiness reviews, and stakeholder accountability.
- Ability to connect strategic priorities with operational execution and measurable business outcomes.
- High ownership mindset, strong judgment, and willingness to roll up your sleeves to get work done.
- Experience in consumer fintech, financial services, subscriptions, loyalty, membership, or rewards programs.
- Experience with lifecycle marketing, in-product growth surfaces, onsite/app placements, CRM channels, or paid/owned acquisition channels.
- Experience partnering with analytics teams to build dashboards, measurement frameworks, or growth experimentation plans.
- Experience working in regulated environments with Legal, Compliance, Risk, or Operations stakeholders.
- Familiarity with SoFi products, SoFi Plus, rewards, member engagement, or cross-product growth motions.
Conditions & Benefits
What we offer:
- Competitive salary and bonus structure.
- Long-term incentives and comprehensive benefits package.
Job Details
Salary$140,800–$242,000
LocationRemote
AI Score★★★★★★★★★☆ 9/10
PostedSep 17, 2026 (2d ago)
Tags & Skills
analyticsfintechmarketingproductOther
Tech Stack
Membership ProgramsComplianceFunnel OptimizationIn-product GrowthSubscriptionsRiskProduct ManagementGrowth ExperimentationFinancial ServicesAI-powered ToolingAnalyticsLegalAcquisitionSegmentationConsumer FintechExperimentationRegulated EnvironmentsBusiness UnitProduct StrategyProgram ManagementData AnalysisCross-functional LeadershipRewards ProgramsGrowthMarketing StrategyPortfolio ManagementExecutive CommunicationCRMMeasurement FrameworksPaid AcquisitionLifecycle MarketingOperationsLoyalty ProgramsDashboardsPerformance Reporting