About the Role

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Coins is seeking a dynamic and results-driven Senior Marketing Manager/Director to spearhead the marketing and growth initiatives for the core payments business. You will be the catalyst for user acquisition and engagement, crafting compelling marketing strategies and forging powerful partnerships to expand the merchant network and solidify Coins.ph as a top-of-mind payment solution.

Key Responsibilities

• Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
• Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance payment utility and network effect.
• Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market.
• Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
• Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.

Requirements

• 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.
• Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
• Deep understanding of the digital payments landscape, user behavior, and competitive dynamics. Experience in Southeast Asian markets is a strong plus.
• Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
• Excellent communication, negotiation, and relationship-building skills.
• Bachelor's degree in Marketing, Business, or a related field.

Preferred

• Experience within a leading payment company/e-wallet in PH (e.g., Alipay, WeChat Pay), a global fintech/payment company, or an Internet company's overseas ventures (preferably in Southeast Asia).

Benefits

• Meaningful Collaborations: Work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
• Scalable Growth: Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
• A Space For Bright Ideas: Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

Compensation

$150,000–$250,000 USD per year

Location

Taguig City, Metro Manila, Philippines (Hybrid)