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marketingtechMarketing Managerhybrid
About this role
YCLIENTS is seeking a Senior SMM Manager to transform their social media presence and engage with the beauty industry. Join a leading platform in online booking and automation.
Description
YCLIENTS was once just a bold idea. Today, it is a platform used by millions to book haircuts, massages, or yoga sessions, and to manage their businesses easily and without hassle.
We are a leader in the online booking and automation market for the beauty and services sector, helping businesses grow and develop for 16 years.
Responsibilities
- Relaunch the company's social media: transform the B2B account into a lively blog about the salon business in Russia, focusing on real stories, insights, and emotions.
- Write, shoot videos, and appear in formats like 'talking head' and interviews.
- Be the face of the brand: communicate naturally on camera, engage with the audience, and collect stories from masters and salon owners.
- Oversee the entire content production cycle (from idea to publication).
- Set tasks for contractors: copywriters, designers, motion designers, videographers, if necessary.
- Create collaborations: find partners (salons, cosmetic brands, experts), negotiate mutually beneficial formats, and create joint content.
- Continuously monitor the beauty market: know trendy salons, coloring trends, must-haves, and care products to ensure content is relevant and trustworthy.
- Analyze effectiveness and promptly adjust strategy based on audience engagement and feedback.
Requirements
- Experience as an SMM Manager for at least 3 years (senior level), preferably in the beauty sector.
- Influencer/blogger skills: confidently speak on camera and engage interviewees.
- Basic editing skills (cuts, text overlay, subtitles).
- Willingness to appear on camera (without a videographer).
- Deep involvement in the beauty industry: understand salon trends, key players, popular techniques, and products.
- Understand the pain points of both owners and masters.
- Creativity and ease in writing: able to package even technical features into engaging stories.
- Organizational skills: able to clearly set tasks for contractors and control deadlines and quality.
- Negotiation skills: easily find common ground with partners and negotiate collaborations.
- Strategic thinking: ability to see the big picture, plan content a month ahead, while also creating 'quick' formats (stories, highlights, podcasts in Telegram).
- A portfolio with examples of content where you are the face of the brand or host will be an advantage.
Conditions & Benefits
- Transparent and competitive salary (from 150,000 ₽ per month, net), employment according to the Labor Code of the Russian Federation.
- Hybrid schedule: work in the office (Moscow) two days a week, the rest wherever convenient.
- Work equipment provided.
- Health insurance and access to a corporate psychologist service after successfully passing the probation period.
- Breakfasts on Mondays, fruits and sweets on Thursdays, pizza and rolls on Fridays.
- Corporate discount program BestBenefits for all occasions.
- Young team, informal communication.
- Internal currency that can be accumulated and exchanged for unique merchandise.
Job Details
LocationHybrid
AI Score★★★★★★★☆☆☆ 7/10
PostedSep 29, 2026 (13d ago)
Tags & Skills
marketingtechMarketing Managerhybrid