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◆ 7/10
marketingMarketing Managerhybrid
About this role
YCLIENTS is looking for a CRM/Lifecycle Marketer to develop systematic communications for B2B clients and B2C users, enhancing customer scenarios throughout their lifecycle.
Description
We are the YCLIENTS team, a platform for business automation in the service industry: beauty, sports, medicine, and other fields. YCLIENTS is part of the VK ecosystem.
Responsibilities
- Develop a CRM strategy for key B2B and B2C audience segments.
- Audit current communications, data, segments, and customer scenarios.
- Design trigger onboarding and automated chains at different lifecycle stages.
- Assist B2B clients in mastering product capabilities, increasing feature adoption, and finding new use cases for YCLIENTS.
- Develop omnichannel communications in email, Telegram, MAX, web, and mobile interfaces.
- Segment the audience and select relevant messages, offers, channels, and contact frequency for each segment.
- Formulate communication policy: priorities, contact rules, frequency limits, and campaign overlap logic.
- Together with analysts, assess the impact of communications on activation, adoption, conversion, retention, churn, and LTV.
- Quickly launch pilots, test hypotheses, and scale successful scenarios.
- Collaborate with product, analytics, and development to improve data, events, and tools necessary for personalized communications.
Requirements
- Experience in CRM, lifecycle, or retention marketing for at least three years.
- Practical experience with B2B SaaS, subscription products, trial funnels, or PLG/self-service models.
- Proficient in CRM or marketing automation platforms: Mindbox, Customer.io, Braze, Carrot quest, Encharge, or similar.
- Ability to independently design segments, triggers, scenarios, and logic for automated chains.
- Understanding of product metrics: Activation Rate, Trial-to-Paid, Adoption, Retention, Churn, ARPU, and LTV.
- Experience with Amplitude, Mixpanel, PostHog, or other product analytics systems.
- Understanding of event data model: events, properties, user profiles, cohorts.
- Ability to evaluate not just views and clicks but also the impact of communications on product behavior and business results.
- Ability to write concisely, clearly, and without corporate jargon—especially for small business audiences.
- Ability to work with designers: formulate ideas, set tasks, and assess how well creative solutions address business challenges.
- Willingness to quickly prototype, test hypotheses, and make data-driven decisions.
- Experience setting up Telegram bots, WhatsApp Business API, and other messenger channels is a plus but not mandatory.
Conditions & Benefits
- Transparent and competitive salary, employment according to the Labor Code of the Russian Federation;
- Hybrid work schedule (office in Moscow).
- Equipment for work;
- Health insurance after the probation period;
- Support in difficult situations – we are not just a company, we are a community;
- Corporate discounts on BestBenefits – sports, travel, restaurants, courses, even cosmetics;
- A team where everyone is on a first-name basis – no dress code, no hierarchy, just trust.
Job Details
Market range (est.)$90k–$180k
LocationHybrid
AI Score★★★★★★★☆☆☆ 7/10
PostedSep 30, 2026 (12d ago)
Tags & Skills
marketingMarketing Managerhybrid
Tech Stack
CRM marketinglifecycle marketingB2BB2Cmarketing automationdata analysis