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igamingmarketingCRM Managerremote
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About this role
Join our dynamic international iGaming operator as a Middle CRM / Retention Manager. You'll create and launch promotional campaigns, work on player segmentation, and enhance audience loyalty.
Description
We are a dynamic international iGaming operator 🚀 with over 10 years of experience in the market looking for a Middle CRM / Retention Manager who will create and launch promotional and bonus campaigns, work with player segmentation, and enhance audience loyalty.
Responsibilities
Responsibilities
- Develop and implement CRM and retention strategies to increase player engagement and retention
- Build and manage player segmentation: activity, deposits, behavior, LTV, and other key metrics
- Plan, launch, and optimize CRM campaigns: bonuses, free spins, cashback, tournaments, missions, reactivations
- Build customer journeys: registration → first deposit → active play → decreasing activity → preventing churn → reactivation
- Manage communications across all channels: email, SMS, push notifications, in-app messages
- Analyze campaign effectiveness and continuously optimize mechanics, audiences, messages, and communication frequency
Requirements
Requirements
- Experience in CRM / Retention / Lifecycle Marketing for at least 1 year, preferably in iGaming, online casino, betting, or other consumer products
- Deep understanding of key metrics: Retention, Churn, Reactivation, LTV, ARPU, Conversion, Deposit Frequency, GGR/NGR
- Practical experience with player segmentation and launching CRM campaigns
- Experience with CRM platforms, marketing automation tools, or internal CRM systems
- Strong analytical skills and ability to make data-driven decisions
- Good understanding of bonus mechanics in casinos and player behavior
- Proficient in Excel / Google Sheets; knowledge of analytical tools is a plus
- English language proficiency sufficient to work with an international team and external providers
Conditions & Benefits
Conditions
- Fully remote work with a flexible schedule. Work from anywhere.
- True Work-Life Balance. We respect your personal time and strive to maintain it.
- 28 paid vacation days per year.
- Paid sick leave and 3 sick days even during the probation period.
- Paid training, hobby and sports compensation.
Job Details
Market range (est.)$90k–$180k
LocationRemote
AI Score★★★★★★☆☆☆☆ 6/10
PostedOct 2, 2026 (10d ago)
Tags & Skills
igamingmarketingCRM Managerremote
Tech Stack
CRMRetention MarketingData AnalysisMarketing AutomationExcelGoogle Sheets
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