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Brightika is looking for an Ad Monetization Manager to manage mobile game ad mediation and optimize revenue streams.
Brightika is a mobile game publisher, and we are currently looking for an Ad Monetization Manager!
- Manage AppLovin MAX ad mediation: waterfalls, in-app bidding, eCPM floors, frequency caps
- Conduct and analyze A/B tests
- Work with formats: rewarded, interstitial, banners, MREC
- Connect and scale ad networks, evaluate incremental revenue
- Interact with ad networks and account managers, obtain special conditions and access to beta features
- Control ad quality: blocklists, sensitive categories, brand safety, handle user complaints
- Collaborate with Product and UA: balance Ads - IAP, assess the impact of ads on retention and paying conversion
- Analyze ad monetization: ARPDAU, eCPM, Fill/Match Rate, IMP/DAU, AdLTV, AdARPU by cohorts, GEO, devices, and versions
- Automate ad management
- Full cycle of experiments: hypothesis - test design - launch - analysis - scaling
- Support releases: update SDK and adapters, technical integration of ad networks
- Control ATT, COPPA, GDPR requirements
- 2–3+ years of experience in ad monetization of mobile F2P games
- Practical experience with AppLovin MAX
- Understanding of waterfall and bidding in practice
- Proficient in Excel / Google Sheets
- Experience negotiating with ad networks and account managers
- Understanding the impact of Ads on retention, paying conversion, and IAP
- English for correspondence and calls with partners (at least B2)
- Salary based on interview results
- Probation period – 3 months
- Opportunities for career and personal growth
- Office/hybrid/remote work
- Free meals in the office (if working in-office)
✓ Direct apply: you message the hiring person. No ATS.