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bettingigamingmarketingrwa
About this role
PARI is looking for a Portfolio Manager / CRM Analyst to manage the value and profitability of a VIP client portfolio, analyze client behavior, and implement changes to enhance GGR and retention.
Description
PARI is a leading company in the betting and gambling industry, focusing on maximizing client value and profitability through data-driven strategies.
Responsibilities
- Manage a portfolio of VIP clients as a business asset and analyze client behavior daily.
- Segment clients based on profitability, activity, GGR, NetWin, margin, bonus load, churn risk, and other business metrics.
- Identify high-growth potential clients, timely detect activity declines, and propose retention solutions.
- Formulate hypotheses for client retention, return, and development.
- Implement changes through CRM, personal managers, marketing, product, analytics, and other teams.
- Manage cross-functional initiatives: set tasks, synchronize participants, and control implementation.
- Evaluate the effectiveness of launches through changes in deposits, turnover, GGR, NetWin, margin, client activity, and other key metrics.
- Seek new opportunities for increasing the profitability of the existing client portfolio.
Requirements
- At least 2 years of experience in betting or gambling with a solid understanding of the bookmaker business economy.
- Understand how deposits, turnover, GGR, NetWin, margin, and bonus economics are formed.
- Experience managing a large client base or specific client segments.
- Ability to independently analyze client data, identify patterns, and translate findings into concrete business decisions.
- Experience in building client segments and launching retention mechanics: retention, return, increasing activity, and client value growth.
- Proficient in Excel or Google Sheets; experience with BI tools is a plus.
- Ability to collaborate with multiple teams: CRM, analytics, marketing, anti-fraud, product, and personal managers.
- Capable of making independent decisions, justifying them with data, and being accountable for business results.
- Comfortable working in environments without ready-made scenarios, independently identifying problems, and driving initiatives to completion.
Job Details
Market range (est.)$90k–$180k
LocationHybrid
AI Score★★★★★★★☆☆☆ 7/10
Riskhigh-risk
PostedSep 3, 2026 (4d ago)
Tags & Skills
bettingigamingmarketingrwacryptoweb3CRM Managerhybrid
Tech Stack
CRMdata analysisExcelGoogle SheetsBI tools