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cryptomarketingweb3Marketing Manager
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About this role
Join Kraken as a Sr Marketing Ops Specialist to support project management for go-to-market initiatives, ensuring efficient execution and cross-functional collaboration in a fully remote environment.
Description
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the [Kraken Culture](https://www.kraken.com/culture) page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account [here](https://support.kraken.com/hc/en-us/articles/226090548-How-to-create-an-account-on-Kraken). As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to [industry-leading security](https://blog.kraken.com/crypto-education/security-at-kraken), [crypto education](https://blog.kraken.com/category/crypto-education), and [world-class client support](https://blog.kraken.com/crypto-education/support-at-kraken) through our products like [Kraken Pro](https://pro.kraken.com/), [Desktop](https://www.kraken.com/desktop), [Wallet](https://www.kraken.com/wallet), and [Kraken Futures](https://www.kraken.com/features/futures). Become a Krakenite and build the future of crypto!Responsibilities
The opportunity
- Support end-to-end project management for go-to-market initiatives across products and pods — ensuring smooth planning, clear communication, and efficient execution.
- Coordinate cross-functional workflows with Design, Brand, Copy, Product, and Compliance — submitting creative briefs, tracking feedback, and keeping deliverables moving on time.
- Manage operational and administrative processes that keep the Growth engine running — including compliance ticket submissions, contest payouts, and financial support requests.
- Build and maintain systems and documentation that enable team efficiency, including resource centers, internal dashboards, and shared planning tools.
- Own executional excellence for content and campaign setup — such as building and updating pages in Sanity, managing assets, and maintaining marketing project trackers.
- Ensure compliance and readiness by coordinating with legal, promotions, and risk teams to process tickets and approvals efficiently.
- Support data tracking and reporting setup in partnership with Growth and Analytics teams, ensuring key initiatives are measurable and properly instrumented.
- Maintain team hygiene and transparency across NDAs, contracts, invoices, and other administrative workflows.
- Continuously optimize processes — identifying opportunities to automate, templatize, or scale recurring operational tasks across pods.
- Jump in wherever needed — from creating dummy accounts for testing to troubleshooting blockers that slow down execution.
Requirements
Skills you should HODL
- 4-6 years of experience in marketing operations or project coordination — ideally within a digital-first, global, or fast-paced organization.
- Deep understanding of marketing and go-to-market processes, with the ability to drive execution from planning and production through to measurement and optimization.
- Proven ability to manage multiple projects and priorities simultaneously, maintaining clarity, accuracy, and speed under pressure.
- Experience working cross-functionally with teams to keep initiatives moving smoothly.
- Familiarity with project management tools (e.g., Asana, Airtable, Jira) and content management systems (e.g., Sanity or similar).
- A structured thinker and strong communicator who can organize information clearly and keep stakeholders aligned.
- Exceptional attention to detail and follow-through — you notice what others miss.
- Comfortable navigating ambiguity, learning new systems quickly, and creating structure in dynamic environments.
- A proactive, resourceful attitude — you’re motivated by solving problems, optimizing processes, and helping teams operate more efficiently.
- A self-starter with exceptional initiative, who thrives in a fast-paced, distributed environment — finding creative efficiencies and keeping momentum high, no matter the time zone.
- Demonstrated experience working with global client bases across North America, the UK, Europe, Canada, and Australia.
- Prior experience in the crypto industry is preferred — while not required, candidates should have basic understanding of and enthusiasm for the space.
Job Details
Market range (est.)$90k–$180k
LocationRemote
AI Score★★★★★☆☆☆☆☆ 5/10
PostedApr 20, 2026 (83d ago)
Tags & Skills
cryptomarketingweb3Marketing Managerremote