Traffic and Analytics Specialist (Yandex Direct) at Confidential Adult Goods Brand · Web3Vacancy
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Traffic and Analytics Specialist (Yandex Direct)

Remote
◆ 8/10 adultanalyticsmarketingdefi
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About this role

We are looking for a Traffic and Analytics Specialist with experience in adult-themed niches to enhance our paid traffic strategies and optimize campaigns based on real data.

Description

We are a Russian brand of adult goods 18+. We sell our own lines on marketplaces and through our website. The brand name will be revealed during personal communication.

Responsibilities
  • Conduct an audit of current advertising campaigns, metrics, and order data and create a plan for changes.
  • Manage and develop Yandex Direct: search campaigns, product campaigns, and retargeting.
  • Collect, clean, and cluster semantics, work with negative keywords.
  • Set up correct measurement of advertising results: goals, e-commerce, offline conversions, and UTM tags.
  • Reconcile advertising expenses with actual paid orders and calculate results considering cost and margin.
  • Launch and analyze experiments, including checking the impact of website advertising on brand sales on Ozon and Wildberries.
  • Assign tasks to designers for advertising creatives and test headlines, offers, and visuals.
  • Provide feedback on landing pages from a conversion perspective.
  • Collect a short and clear report weekly: expenses, paid orders, campaign results, what was changed and why.
Requirements
  • At least 2 years of experience with Yandex Direct in e-commerce: search, product campaigns.
  • Experience managing advertising budgets of 300,000 ₽ per month.
  • Independent work with semantics: collection, clustering, negative keywords.
  • Yandex Metrics setup experience: goals, e-commerce, offline conversions.
  • Proficient in spreadsheets and ability to reconcile advertising expenses with actual orders.
  • Ability to evaluate advertising based on real economics, not just cabinet metrics.
  • Calm attitude towards adult-themed content.
Conditions & Benefits
  • Fully remote, the project is expected to be primary.
  • Can start with part-time work and gradually increase.
  • Office in Moscow, near Nagornaya — optional.
  • Full access to order data, cost, and margin.
  • Own designer and photo studio for creatives.
  • Probation period of 1-2 months.
  • Salary review based on results after 3 months.
  • Salary: from 70,000 ₽ net per month for full-time work. Open to discussion based on experience and relevant cases. For part-time work, workload and payment will also be discussed separately.
Job Details
LocationRemote
AI Score★★★★★★★★☆☆ 8/10
Riskhigh-risk
PostedOct 1, 2026 (11d ago)
Tags & Skills
adultanalyticsmarketingdefiweb3cryptoTraffic Managerremote
Tech Stack
Yandex Directe-commercedata analysisUTM tagsGoogle SheetsA/B testingSQLPythonAPI
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