Work to Be Done

First 30 days:

• Learn the business, absorb the brand, and start showing up
• Get deep on Bastion's product, regulatory positioning, and competitive landscape — understand the NYDFS trust charter, how stablecoin infrastructure works, and why enterprise buyers choose Bastion over alternatives
• Map the current state of Bastion's market presence — who knows us, who should, where the gaps are, and which channels matter most for reaching enterprise financial decision-makers
• Audit the press and events landscape — identify the publications, conferences, podcasts, and thought leadership venues where Bastion's target buyers pay attention. Start building relationships or reconnect with relevant reporters and editors
• Partner with the Commercial team to understand current sales cycles and buyer objections — not to produce sales collateral, but to ensure that every piece of external communications reinforces the narratives that move deals forward
• Ship something in week one. Update a landing page, draft a LinkedIn post for an executive, pitch a reporter — demonstrate that you operate, not just plan

By 90 days:

• Own the brand and build earned media momentum
• Establish Bastion's brand voice and ensure it's consistent across the website, LinkedIn, executive communications, and all external-facing content
• Build and begin executing a brand activation strategy — leverage your media relationships to pitch stories, secure initial press placements, and build a pipeline of earned media opportunities in publications that enterprise financial decision-makers actually read
• Prep Bastion executives for speaking opportunities, panels, and media interviews — develop talking points, presentation materials, and the confidence to put our leadership in front of audiences
• Launch targeted campaigns aimed at enterprise decision-makers — not broad performance marketing, but precise awareness plays that keep Bastion top of mind for the right people.
• Establish an employer brand cadence that makes Bastion visible to the caliber of talent we're hiring

By 180 days:

• Make Bastion a name that enterprise buyers recognize
• Scale earned media presence — move from initial placements to a steady cadence of press coverage, bylines, and thought leadership in the publications and venues that matter to target buyers
• Develop 30/60/90 day communications launch plans for new products and partnerships — ensuring that every major company milestone gets the external visibility it deserves. You leverage insights and competitive analysis to inform brand evolution and messaging priorities.
• Develop a scalable content and communications production workflow using AI tooling and contractor support that lets you operate at a velocity a single person shouldn't be able to achieve
• Build the case for where the function needs to grow — whether that's a dedicated PR agency, event support, content contractors, or eventually a second hire. You work closely with agency partners, proactively manage budgets and ensure delivery of the best brand work.

Requirements

• Fintech or financial services experience is a meaningful advantage
• Ability to operate in a fast-paced startup environment
• Strong communication and relationship-building skills
• Experience in brand positioning and media relations
• Ability to connect brand and communications work to pipeline in an enterprise sales cycle.

Conditions

• Flexible remote work environment
• Opportunity to shape the brand and communications function from the ground up
• Competitive salary and benefits package.