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igamingmarketingCRM Manageroffice
About this role
Join Soft2Bet as a CRM Manager for the Italian market and enhance customer engagement in a fast-paced iGaming environment. Drive retention strategies and build long-term relationships with customers.
Description
Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.
Responsibilities
- Develop and optimize CRM strategies aimed at boosting customer retention, loyalty, and ongoing engagement across the entire customer lifecycle through a data-driven approach.
- Execute personalized multi-channel campaigns and customer journeys to consistently improve the overall customer experience.
- Analyze customer data and behavior to drive advanced audience segmentation, uncovering actionable insights that fuel tailored offers, effective campaigns, and promotions.
- Collaborate cross-functionally with various departments to ensure cohesive promotions and offers that align perfectly with overarching business objectives.
- Track and monitor key KPIs to rigorously evaluate campaign performance, providing regular reports and insights to stakeholders with a focus on customer engagement, retention, and revenue growth.
- Maintain strict compliance and competitive edge by monitoring competitor activities to ensure our brands adopt best practices and remain competitive.
Requirements
- Extensive hands-on experience managing CRM growth, retention, and player engagement across the Italian market.
- Demonstrated experience within the iGaming industry, bringing deep knowledge of vertical-specific player lifecycles, bonus mechanics, and loyalty programs.
- High-level proficiency in English (written and verbal).
- Proven experience in a CRM management role with a results-driven approach focused on delivering measurable business outcomes.
- General understanding and deep knowledge of CRM systems, combined with an analytical and technical mindset to interpret data and derive actionable insights for strategic decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders, build strong relationships, and design targeted campaigns aimed at maximizing performance, revenue, and retention.
Conditions & Benefits
- A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition.
- Attractive office location and facilities.
- A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.
- 24 days of vacation per year.
- Medical insurance.
Job Details
Market range (est.)$90k–$180k
LocationOffice
AI Score★★★★★☆☆☆☆☆ 5/10
PostedSep 21, 2026 (4h ago)
Tags & Skills
igamingmarketingCRM Manageroffice