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igamingmarketingCRM Manageroffice
About this role
Join Soft2Bet as a CRM Manager – Marketing Sendouts Specialist to drive multi-channel campaigns in a fast-paced iGaming environment. Take ownership of campaign execution and analytics while collaborating with cross-functional teams.
Description
Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.
Responsibilities
What You’ll Do
- Own the end-to-end operational setup, targeting, testing, and distribution of marketing sendouts across Email, SMS, Web App, and Push Notification channels using our proprietary CRM system.
- Act as the primary operational link between CRM strategy and execution, efficiently prioritizing and managing incoming sendout requests from Affiliates, Acquisition, and internal stakeholder teams.
- Partner directly with Content and Design teams to ensure all creative assets, copy, translations, and promotional mechanics are aligned, accurate, and ready ahead of schedule.
- Conduct thorough pre-campaign testing (links, personalization tags, segmentation logic) and deliver comprehensive post-campaign analysis to evaluate open rates, CTRs, conversions, and revenue impact.
- Maintain regular campaign tracking and report key performance indicators (KPIs) and channel health metrics directly to management to inform future CRM strategy.
- Maximize the capabilities of our internal CRM engine, identifying workflow bottlenecks and suggesting process improvements for cross-functional requests.
Requirements
What We’re Looking For
- Hands-on experience managing and executing multi-channel sendouts (Email, Push, SMS, Web App messaging) within a fast-paced digital environment (iGaming, Fintech, E-commerce, or Gaming preferred).
- Proven ability to act as a bridge between strategic stakeholders and creative teams, managing tight deadlines and competing campaign briefs efficiently.
- Hands-on experience working with custom-built CRM tools, back-office marketing engines, or automated campaign managers.
- Solid foundation in campaign analytics with the ability to interpret pre/post-launch data, spot trends, and prepare concise performance summaries for leadership.
- Excellent written and verbal English communication skills, with a sharp eye for proofreading copy and visual layouts across creative assets.
- Strong organization skills using tools like Google Workspace (Sheets, Docs) or task-tracking platforms to manage high-volume daily sendout schedules.
Conditions & Benefits
Why Join Soft2Bet?
- A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition.
- Attractive office location and facilities.
- A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.
- 24 days of vacation per year.
- Medical insurance.
Job Details
Market range (est.)$90k–$180k
LocationOffice
AI Score★★★★★☆☆☆☆☆ 5/10
PostedSep 21, 2026 (3h ago)
Tags & Skills
igamingmarketingCRM Manageroffice